Director of Marketing

**Job Title**: Director of Marketing

**Organization**: IMTT (Institute of Machine Tool and Technology)

**Reports to**: President

**Location**:3687 Nashua Dr, Mississauga, ON L4V 1V5

**Position Type**: Full-Time

**About IMTT**

**The Opportunity**

IMTT is seeking a strategic and results-driven Director of Marketing to build our brand and drive our growth. You will be responsible for developing and executing a comprehensive, multi-channel marketing strategy that enhances our reputation, drives enrollment for our training programs, and attracts corporate and research partners.

This is a hands-on leadership role for a B2B marketing expert who is passionate about technology and education. You will translate complex technical concepts into compelling value propositions, positioning IMTT as the definitive authority in the machine tool and manufacturing technology space.

**Key Responsibilities**

**Strategy & Leadership**
- Develop, execute, and optimize a comprehensive marketing strategy aligned with IMTT's organizational goals (e.g., enrollment targets, partnership development, brand awareness).
- Lead, mentor, and build a high-performing marketing team (e.g., content, digital, events).
- Define and refine IMTT's brand positioning, messaging, and voice to resonate with target audiences (e.g., manufacturing professionals, engineers, corporate training managers, technical students).
- Manage the annual marketing budget, ensuring effective allocation of resources and maximizing ROI.
- Conduct market research and competitor analysis to identify industry trends, audience needs, and new opportunities.

**Demand & Lead Generation**
- Design and oversee all lead generation campaigns to drive enrollment for open courses, certificate programs, and custom corporate training.
- Manage IMTT's complete digital footprint, including website (SEO/UX), social media (especially LinkedIn), and paid advertising (SEM/PPC).

**Content & Brand Marketing**
- Lead IMTT’s content strategy, establishing the Institute as the leading thought leader in machine tool technology.
- Oversee the creation of high-impact technical and promotional content, including white papers, case studies, technical articles, webinars, videos, and program brochures.
- Ensure all marketing collateral and communications are professional, on-brand, and effective.

**Events & Partnerships**
- Plan and manage IMTT's presence at key industry trade shows, conferences, and exhibitions to generate leads and enhance brand visibility.
- Develop and execute IMTT-hosted events, such as technology showcases, open houses, and expert-led webinars.
- Collaborate with key industry partners (e.g., technology manufacturers, software providers, industry associations) on co-marketing initiatives.

**Analytics & Reporting**
- Define and track key performance indicators (KPIs) for all marketing activities (e.g., leads, conversion rates, cost-per-acquisition, website traffic, brand engagement).
- Prepare and present regular reports on campaign performance, marketing ROI, and strategic recommendations to the executive leadership team.

**Qualifications & Skills**

**Required**:

- **Bachelor’s degree** in Marketing, Business, Communications, or a related field.
- **10+ years of progressive marketing experience**, with at least 5 years in a senior leadership role.
- **Proven B2B marketing experience** is essential, ideally within manufacturing, industrial technology, engineering, or technical education sectors.
- Demonstrable experience developing and executing successful **lead generation strategies** for high-value services or programs.
- Strong expertise in **digital marketing**, including SEO/SEM, marketing automation, CRM, and analytics platforms (e.g., Google Analytics).
- Exceptional ability to translate **complex technical concepts** into clear, compelling marketing messages.
- Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively with technical experts and senior management.
- Data-driven mindset with strong analytical skills and experience in budget management.

**Preferred**:

- MBA or advanced degree.
- Direct experience working in or marketing for the **machine tool, automation, or manufacturing** industry.
- Experience marketing **educational programs, professional training, or certifications**.
- Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Pardot).

**Why Join IMTT?**
- **Make an Impact**: Play a pivotal role in shaping the future of the manufacturing industry and empowering its workforce.
- **Lead the Field**: Position a premier technical institute as the undisputed leader in its space.
- **Collaborative Culture**: Work alongside dedicated industry experts, researchers, and educators in a mission-driven environment.
- **Growth Opportunity**: Build and lead the marketing function with significant autonomy and strategic input.
- **Competitive Compensation**: We offer a c