Manager of Content Marketing

About Pressbooks:
We are a small team working together to build software that supports new models for publishing with a focus on web-first books, optimized for learning. Originally grounded in the open source world, we are passionate about creators having full control over their content, open education, and the intersection of books and digital technology.

We're a self-sustaining business with a growing list of happy enterprise SaaS clients in Canada, the United States, and beyond. Our versatile publishing platform is used by colleges, universities, and other educational communities around the world to create and adapt textbooks and other learning materials that are accessible, interactive, and low-cost or free to students. We care deeply about customer success and supporting the educational communities that rely on our products.

We are a fully remote company with folks working across North America. Our team is welcoming, compassionate, and committed to maintaining a safe and encouraging environment for people of all racial backgrounds and gender identities. Our innovative four-day work week, vacation time, and sick or care leave policies are designed to support healthy engagement with work and space for a satisfying life outside of it.

About the Role:
Pressbooks is in a unique market position. We are considered essential infrastructure within the open education community-a small but growing niche within higher education-where our customers adore us. Because our versatile publishing platform can be invaluable to many parts of an educational organization, we're excited about the opportunity to grow within and beyond our established base. In this role, you will help academic leaders, educators and learning technologists understand how Pressbooks supports digital learning innovation and equitable student success.

We are looking for a Manager of Content Marketing who is gifted at creating content that speaks to the needs, pain points, priorities and aspirations of our target audiences, resulting in relevant, and highly motivating positive brand experiences with Pressbooks. We seek someone who builds great rapport with customers by collaborating with them to tell their stories about what Pressbooks makes possible. Pressbooks is in the enviable position of having many happy customers who are passionate about what our platform helps them accomplish. This is an untapped goldmine we expect the content marketing function to leverage fully to demonstrate thought leadership and alignment with industry trends and innovation.

As Manager of Content Marketing for Pressbooks, you will be responsible for creating, managing, and promoting high-quality content that drives lead generation, engagement, education, and conversion. You will work closely with the marketing team and other departments to develop and implement an editorial calendar and content strategies that align with our business goals and objectives, including Account Based Marketing (ABM) tactics that drive growth among high-value accounts. Your role will involve creating and repurposing various types of content to support marketing and sales objectives, such as blog posts, articles, interviews, videos, one-pagers, whitepapers, case studies, social media content, infographics, how-to materials, webinars, conference presentation proposals, and more.

You'll join a small but highly capable team and will report to the Vice President of Growth and Strategy.

About You:
You are a fountain of creativity, and you love channeling your creative energy into content that inspires, educates, and motivates action. You are a versatile and capable communicator, and you enjoy finding productive ways to repurpose content for different channels and goals across the customer journey. You work quickly and reliably deliver high quality work. You have excellent organizational and people skills. You are determined and self-motivated, with a passion for learning and education. You are eager to deepen your understanding of the market dynamics your customers face because learning sparks new ideas for content creation. You approach problem-solving with curiosity, creativity, and an openness to experimentation. You get excited about using data to figure out what's working (or not working) and how to improve and work smarter.

You thrive working with a small, collaborative and growth-focused team. You work well with others and are skilled at managing your time and attention productively in a largely autonomous remote work environment.

**Responsibilities**:

- Develop and execute a content marketing strategy that fuels growth with current and new customers, including key accounts for our Account Based Marketing strategy.
- Create high-quality, engaging, and informative content that resonates with our target audiences, generates growth among current and new customers, and establishes Pressbooks as a thought leader.
- Manage, maintain, and execute on an editorial calendar that drives Pre