Chief Digital and Marketing Officer

2 days ago


Kitchener, Canada Kindred Credit Union Limited Full time

**What we're looking for**:
**At Kindred Credit Union, we are cooperative banking that connects values and faith with finances, inspiring peaceful, just, and prosperous communities.**:
The Chief Digital and Marketing Officer (CDMO) is responsible for shaping and driving the enterprise vision for brand positioning, ensuring a member-centric and purpose-driven brand experience across all communication and distribution channels, with particular focus on digital channels. This role leverages strategic data insights, digital and AI capabilities, branding, communications, and performance marketing to develop and implement transformative strategies.

The CDMO will steward the organization's social purpose, crafting and implementing innovative strategic and operational plans that will guide Kindred’s transition to the next level of authentically fulfilling its social purpose. As a catalyst for empathy-driven ideation, creativity, and strategic experimentation, the CDMO brings a fresh perspective and champions the voice of the member and data-driven insights to enhance decision-making and lead digital experience transformation.

The CDMO fosters innovation, inspiring teams to push boundaries to redefine financial services, including integrated omnichannel banking experiences and responsibly leveraging emerging AI and other technology to shape the future of member experience and engagement, while championing Kindred’s purpose.



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