Commercial Analytics Manager

**The Body Shop**:
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

**Your role in a nutshell**:
This position provides critical commercial analysis and decision support to the NA Omni-Channel team and aims to facilitate the development of commercial excellence throughout the business. In collaboration with category leaders the role is responsible for sale, promotions and pricing to deliver revenue and profit goals. The role supports the Omnichannel team by developing tools that optimized data analytics and uses insights to identifies sales trends/performance and key indicators of market profitability. The role requires an ability to provide the narrative to the data to support optimised decision making as well as implementable best practices.

**Provides robust, high-quality analytics to support the NA Omni Channel Commercial team**:

- Provide on-going reporting/analytics on key commercial KPIs across all channels, including but not limited to by category:

- YOY, WOW & LFL sales variance
- Transaction analysis
- ATV composition
- UPT, AUR
- Discount and margin analysis
- Category mix & performance
- Store stock holdings to ensure adequate coverage to achieve revenue objectives
- Undertake critical analysis of promotional mechanics for events. Share outcome and best practices with Sales channels, brand & Marketing and Senior leadership team. Create, update and refine easily accessible repository for promo mechanic analysis for future reference.
- Analysis to support decision-making and on-going refinement and rationalization of the market core assortment including but not limited to:

- Competitor ranges and innovations
- Consumer needs
- Requirements to maintain brand values
- Overall range representation
- Provide analytical support for all new business development opportunities for Omni channel
- Supports new product launches to ensure strategic integration across all channels
- Supports with the market forecast, ensuring goo levels of accuracy

**More About the Role**:

- Partners with Omnichannel managers and VP Omnichannel to ensure forecasts meet financial needs
- Works with VM and bay plans to ensure minimum display quantities have been accurately forecasted
- Develops tools, frameworks and methodologies to support the regional omnichannel department
**Order Processing Support**
- Work with allocation team on merchandise detail and timing of orders for events
- Provide feedback to allocation team on supply chain issues and provide recommended solutions
- Work closely with Supply chain to ensure that Bay and Event PQ’s are executed correctly
**Assortment Tool & Price Management**
- Maintain and manage the assortment tool and retail price lists and Inform and liaise with Global Master Data on all retail price changes and irregularities.
- Support pricing reviews with competitive pricing analysis
**Internal Working Relationships & Interfaces**:

- VP Omni-Channel North America
- Commercial Director Retail
- Snr manager Omnichannel (E Com & The Body Shop At Home)
- VP Retail and wider retail team
- NA Commercial Analytics Manager

**What we look for**:
**Experience**:

- Strong understanding of retail and commercial planning for DTC businesses
- Experience with digital & commercial data and hands-on knowledge in relation to latest digital tech. and analytical tools at retail
- Commercial acumen & experience working in Omnichannel environments involving complex promo trade-offs
- Optional: Experience in retail sales management a plus

**Qualifications**:

- 5+ years of experience in planning/buying/replenishment retail industry
- Advance knowledge of excel and working knowledge of SQL
- Ability to use analytical tools and dashboards, such as Bex Web analyser, gekkoboard, Google analytics
**Competencies**:

- Entrepreneuria