Digital Marketing Specialist

2 weeks ago

Québec, Canada Pillar Science Full time

**About Pillar Science**

Founded in 2017, Pillar Science is a startup company that empowers scientific researchers by offering accessible and modern ecosystems to accelerate collaborative discoveries. We work with biotechnology companies, academic researchers and large research institutions across the world. Our goal is to help scientists today find tomorrow’s discoveries by focusing on offering customized experiences to support unique research needs. Pillar Science is in rapid growth and looking for new team members to work on stimulating and strategic projects. Pillar Science is an ecosystem of integrated products that centralize all aspects of research projects in one place. It helps researchers track their research, ensure compliant & accurate results and facilitate collaboration.

**About the Role**

You will be responsible for the planning, execution and management of the company’s digital marketing strategy; a core element of our growth and success.

Strategy
- Plan and execute growth marketing strategies (Inbound Marketing, Outbound Marketing, Marketing Automation, etc.) to support and exceed our sales objectives.
- Manage growth plan budget and actions;
Operations
- Manage all marketing channels
- Collaborate with our marketing agency to elaborate and schedule content for our social media and blog
- Coordinate the creation and promotion of our promotional content to support our sales teams with tools that will help them shine
- Manage CRM, lead nurturing and automation
- Support sales team for prospect generation
- Improve SEO and website traffic

Analytics
- Supervise and present KPIs to optimize our engagement campaigns
- Collect and analyze social media and website data for quarterly digital initiatives growth report

Training
- Monitor competition to suggest, plan and implement digital marketing strategies
- Stay up to date with the latest technologies and best practices

**Qualifications**:

- Undergraduate degree
- 3 years of experience in growth marketing
- Ability to work and write content in French and in English
- Ability to work independently
- Sense of responsibility, quality and initiative.
- Detail oriented
- Critical and strategic thinking

**The ability to use one or more of those software programs is an asset**:

- CRM - Ex: Salesforce, Pipedrive, Hubspot or similar tools
- Mail automation - Ex: Klaviyo, Lemlist, Mailchimp or similar tools
- Social network automation - Ex: Dripify, Phantombuster, Walaaxy or similar tools
- Lead database - Ex: Apollo, Zoominfo or similar tools

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: Hybrid remote in Montréal, QC

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