Vp, Promotions, Pricing

2 weeks ago


Toronto, Canada Shoppers Drug Mart Pharmaprix Full time

**Location**:
243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

**Why this role is important?**

Reporting directly to the Senior Vice President, Merchandising, the incumbent oversees, guides and manages the Promotions, Pricing and In-Store Merchandising departments to ensure sales and gross margin targets for the front store are achieved. The incumbent develops and establishes sales and margin objectives, all promotional activity including flyers, special values, display, seasonal etc., everyday pricing strategy and execution.

**Dimensions**:Team ~25 people

**Primary Responsibilities**:

- Manages all components of the flyer program including budget, financial performance, sales forecast, planning, and weekly event planning
- Oversees flyer production, flyer layout, item selection, flyer themes and category allocation
- Supports promotional forecasting for the Front Store business, and works in collaboration with Loyalty & Marketing teams on planning weekly events to achieve financial metrics
- Manages internal rebate spend across advertised items, in-store promotional activity and discontinued Corporate Brand products
- Sets, monitors and maintains regular pricing strategies for ecomm and stores to align with department objectives and targets
- Monitors and analyzes the performance of the Everyday Pricing strategies to identify areas of opportunity and ensure maximum competitiveness
- Approves, reviews, analyzes and establishes in-store merchandising standards for store execution.
- Establishes strategy and guidelines for all Merchandising displays and seasonal programs to ensure achievement of financial plans including sales, store margin and residual inventory
- Partners with Category Management Team on assortment and new products to ensure promotional plans, regular pricing strategies and instore merchandising programs support category strategy
- Works closely with Front Store Planning team to deliver on reporting and insight deliverables across sales, margin and marketshare for all Front store categories
- Collaborates with Store Operations and Supply Chain on key initiatives, store communication and solving key issues that arise
- Provides regular updates to National Operations on priorities, Front Store performance and new initiatives
- Supports ad hoc projects or analysis that arise related to business issues or regional reviews
- Oversees workloads and provides staff supervision to ensure that work is done accurately, efficiently and complies with policies, procedures and standards as well as best working practices
- Provides guidance, motivation, and performance review including hiring and terminating employees, to maintain and enhance competency levels, identify future training requirements and achieve goals to increase performance
- Manages, evaluates, develops and implements departmental budgets, merchandising tactics and strategies to maximise efficiency and adapt to changes in the marketplace to ensure market share growth. Develops and establishes short and long term departmental goals, objectives policies and operating procedures

**Requirements**:
This position requires a superior level of initiative and judgment in order to organize and prioritize tasks, workload and projects. Courtesy, tact and diplomacy are required in dealing with colleagues in every day working relationships.
- Post secondary equivalent to a Bachelor’s degree in Business, Marketing, Retail Merchandising, or related field. MBA is an asset.
- 10-15 years experience in retail merchandising, business, marketing or equivalent experience.
- Requires extensive knowledge and skill in multiple disciplines to be able to integrate them effectively and a capacity to understand and interpret conflicting goals and needs of diverse groups.
- Organizes a diverse function or integrated units by developing plans and setting directions.
- Develops new techniques and innovative approaches to further continuous improvements.
- Decisions are complex in nature involving multiple elements, factors and interests to develop new models and processes to meet future needs within a framework of corporate policy, general direction, multiple needs and legislated compliance.
- Adaptable to set and prioritize work with multiple exceptions. Able to work with diverse personalities and styles.
- Communicates with clarity, verbally and in one on one or group situations, or over the telepho


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