Specialist, Investor Services

**Work. Wonders.**

Travel Alberta is the destination management organization of the Government of Alberta. We promote and develop Alberta as a desirable place to travel, live, work, play, invest and learn. If you're passionate about helping this incredible province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities by working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round.

Get inspired - Adjust Your Altitude in Alberta, Canada come and be a part of this amazing organization.

**Position Overview**

At Travel Alberta, we are redefining what it means to be a leader in tourism and economic development in North America. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035.

This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors— sustainable economic growth, while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.

As a Specialist, Investor Services, you’ll play a pivotal role driving transformation as a key member of the Destination Development Team. You’ll support lead generation and profiling to drive tourism investment into Alberta, and help support the crafting of effective, engaging content and communication resources that enhance Alberta’s investment appeal. We're looking for an eager, proactive professional with a strong background in business development, investor attraction and familiarity with content creation and digital marketing—foremost someone who is motivated, adaptable, and driven to grow.

Furthermore, you will also provide essential support to the Investor Services Team in attracting and facilitating investment for new attractions, accommodations, and transportation solutions to enhance Alberta’s visitor economy. You will also support the execution of a content strategy that builds awareness and interest among potential investors for Alberta.

Your work will directly contribute to strengthening stakeholder engagement and communication—helping drive focused tourism development across the province. This is a dynamic opportunity for someone curious, collaborative, and ready to expand their impact.

As a company ambassador, you demonstrate professionalism, discretion, and integrity in all internal and external engagements.

**Core Accountabilities & Responsibilities**

**Lead Generation Research and Analysis**
- Conduct desktop research to identify companies with expansion potential or alignment with investment goals; prepare briefings for leadership.
- Assist in sourcing potential leads through social media, webinars, and sector research.
- Maintain and update CRM systems with lead information and follow-up actions.
- Monitor lead engagement and report on key performance metrics quarterly.
- Explore new tools and techniques to improve lead generation strategies.
- Manage internal action logs and coordinate follow-ups on priority projects.
- Support the development of pipeline strategies for potential investors in Alberta’s tourism sector.
- Stay informed about tourism projects and policy developments that could interest investors.

**Investor Pipeline & Team Support**
- Develop client-specific pitch decks using relevant insights and market data.
- Assist with planning itineraries, organizing site visits, and participating in client-facing events for potential investors.
- Manage shared inboxes, route inquiries to the appropriate contacts, and ensure timely responses.
- Contribute to delivering tailored services that meet the needs of prospective investors.
- Support the team in adhering to internal policies and procedures.

**Content Strategy Support**
- Research trends and audience interests to inform strategic content planning.
- Support the maintenance of content calendars and engagement strategies to ensure timely, consistent communication with stakeholders.
- Assist with editing and proofreading content to ensure clarity and quality.
- Report on content performance metrics and support data-informed strategy refinements.

**Education & Experience**

**Education**
- Bachelor’s degree in commerce or business administration. A combination of relevant education and experience may also be considered.

**Competencies, Experience, Knowledge & Skills**
- Minimum of 3 years’ experience in a business environment—ideally in bus