Analytics Lead, Marketing

**_Join us to build a more rewarding financial future for all Canadians_**

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.
- #1 Fastest Growing Company in Canada for 2024 by Globe & Mail
- Deloitte’s Fast 50 in Canada Winner for 2023 and 2024
- LinkedIn’s Top Startup in Canada for 2022 and 2023
- Top-ranked mobile apps and credit cards
- Team of 700+ people
- 1M+ customers
- 10K+ retail partners

**The Role**

We’re looking for a builder—a collaborative and proactive leader to join our Data team as the Analytics Lead, Marketing. Reporting to the Head of Business Intelligence & Data Analytics, this person will play a key role in transforming how analytics supports Marketing at Neo. This is not a request-fulfillment role—we need someone who will embed deeply in Marketing, guide a team of embedded analysts, and help the organization shift from reactive reporting to proactive, insight-driven decision making.

**What you'll be doing**:

- ** Strategy & Insight**:

- Partner with Marketing leadership to define and track the metrics that matter
- Lead forward-looking business reviews that drive decision-making and action
- Surface trends, signals, and anomalies before they turn into business problems

**Analyst Leadership**:

- Coach embedded analysts across Acquisition, Lifecycle, and Product Marketing
- Ensure high standards in analytical thinking, consistency in metric definitions, and strong business alignment
- Champion a proactive analytics culture across Marketing

**Tools & Experimentation**:

- Build and maintain dashboards and monitoring tools using platforms like Looker and Hex
- Guide experimentation strategies and campaign measurement

**Who we are looking for**:
**Education & Experience**
- 5+ years in an analytics role with increasing leadership responsibility, ideally in Marketing or Growth-focused domains
- Bachelor’s degree in a quantitative discipline

**Technical Expertise**:

- Advanced SQL skills
- Experience with Snowflake, Databricks, Hex, Looker, and Tableau
- Comfortable with experimentation design, funnel analysis, and campaign reporting
- Python and dbt experience is a plus

**Attributes**:

- Strategic communicator who can translate data into business action
- Highly collaborative and hands-on—able to guide by example and lead from the front
- Curious, self-directed, and deeply invested in quality work

**Working at Neo**:
The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.