Planner

**Title: Planner**

**Location**:Toronto, WPP Campus

**OVERVIEW**:
Mindshare is looking for a Media Planner with a passion for marketing and a curiosity for media in advertising. This role is in the planning department and is an integral part in capturing a client’s vision to reach the intended audience. Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Planner is responsible for our strategic brand work including comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics. You will be responsible for developing the skills and knowledge of junior staff.

**YOUR IMPACT**:

- Assist in the planning, implementing and the maintenance of holistic media campaigns with the ability to assist in both the higher-level strategy as well as the implementation/execution of a media plan
- Manage direct client relationships as well as train and manage assistants in all media planning functions
- Manage day to day client requests autonomously
- Active collaboration with various departments and media buyers within Mindshare and across the GroupM network
- Develop and maintain the strategic media plan as well as present media strategy recommendations directly to client leads
- Work with Mindshare leads to represent media goals/strategy
- Represent media strategy within internal client meetings
- Making and maintaining strong working relationships with media vendors for smooth planning, execution, and implementation
- Working with the senior leads, as well as implementation groups, develops budget allocations across media, media mix scenarios
- Provide day-to-day direction to implementation groups for the strategic media plan
- Maintain and communicate up-to-date records of the implementation of the plan
- Provide research and analysis to manage various issues that arise in the execution

**YOUR QUALIFICATIONS**:

- College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
- 1-3 years of relevant media experience, media planning preferred
- Proven experience with client presentation and reporting
- Knowledge of media buying
- Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
- Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

**YOUR QUALITIES**:

- Embraces the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
- Excellent verbal and written communication skills; strong presentation skills
- Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
- Exceptional organizational skills and detail oriented
- Showcase a natural gift for grasping concepts quickly and making good judgments
- Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
- Ability to foster collaborative relationships with other cross-functional teams
- Ability to adapt and work in a fast-paced work environment effectively
- Strong capability in customer service skills and communications
- Strong leadership and people skills; ability to manage direct reports
- Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed
- Comfortable working with budgets/numbers and a strong understanding of mathematical concepts

**ABOUT MINDSHARE**

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment, and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at

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