Content Marketing Lead

2 days ago

Toronto, Canada Venn Full time

**About Venn**:
Venn is transforming business banking for Canadian entrepreneurs. As the ONLY digital banking platform in Canada offering a truly modern solution, we disrupt traditional banking practices. Tired of the big banks’ monopoly, Canadian business owners are seeking innovative alternatives.

We've raised a $21.5m Series A from Tier 1 investors, and we're rapidly growing and looking to hire A-players to change the future of banking in Canada.

**What you’ll be doing**:

- Defining and owning SEO-driven content strategy focused on organic acquisition and self-serve signups.
- Executing AEO (LLM SEO) tactics to grow traffic, rankings, and conversions.
- Running programmatic SEO experiments to build scalable landing pages, lead-gen tools, and page types that capture new user intents.
- Creating and optimizing editorial SEO content such as blogs, guides, and resources that drive rankings and conversions.
- Performing keyword research, content audits, and on-page optimizations to capture evolving user intent.
Running SEO tests, monitoring algorithm updates, and adapting quickly to maintain performance.
- Using AI to accelerate research, drafting, and optimization while maintaining a high-quality bar.
- Collaborating with Growth to align distribution and experimentation.
- Tracking and reporting on SEO performance including traffic, keyword rankings, conversions, and ROI.

**What we’re looking for**
- 5+ years of content marketing experience with deep SEO expertise.
- Proven track record in AEO (LLM SEO), technical SEO, programmatic SEO, and editorial SEO, with measurable acquisition results.
Strong skills in keyword research, CRO, technical SEO, and content optimization.
- Analytical and data-driven; able to test, measure, and iterate quickly.
- Comfortable working cross-functionally with Growth, Product Marketing, and Engineering.
- Proficient with AI and modern SEO/content tools to move fast and scale.
- Passion for building content that ranks, converts, and drives measurable growth.

**Bonus Points**:

- Experience at an early-stage or fast-growing startup.
- Experience in fintech or financial services marketing.

**Perks & Benefits**:

- Healthy equity ownership, among the most generous in the market, aligning your success with the company’s growth.
- Comprehensive coverage of medical, dental, and vision insurance.
- Opportunity to shape the future of business banking in Canada and beyond.

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