Marketing Operations

6 days ago

Toronto, Canada L Squared Digital Signage Full time

**Job Overview**
We’re seeking a **Marketing Operations & Content Lead** to own our marketing engine end-to-end. You’ll lead strategy, execution, and optimization across HubSpot operations, content creation, SEO, and demand generation. This is a hands-on role for a data-driven marketer who thrives in a fast-paced environment and wants to make a measurable impact on pipeline growth.

**Strategy & Leadership**
- Develop and execute an integrated HubSpot marketing strategy aligned with company objectives and sales goals.
- Define and report on KPIs including lead generation, content performance, website traffic, conversion rates, and SEO rankings.
- Collaborate cross-functionally with Sales, Product, and Customer Success to align messaging and ensure a consistent go-to-market approach.
- Foster a culture of data-driven decision-making across all marketing activities.

**HubSpot Marketing Automation & CRM Operations**
- Serve as the HubSpot power user, managing workflows, automation, lead scoring, segmentation, and campaign tracking.
- Integrate HubSpot with other marketing and sales systems to ensure seamless data flow and accurate attribution.
- Maintain CRM hygiene, pipeline tracking, and analytics dashboards for transparency and efficiency.

**Demand Generation**
- Use HubSpot analytics to measure campaign performance, conversion rates, and ROI.
- Continuously test and iterate to improve audience targeting, messaging, and channel performance.

**Content Strategy, Sales Collateral & SEO**
- Develop and produce tailored sales collateral for each key vertical — including industry-specific one-pagers, pitch decks, battle cards, and case studies — in collaboration with Sales and Product teams.
- Oversee SEO optimization efforts including keyword research, content optimization, and on-page SEO tactics to drive organic visitor growth.
- Drive customer review initiatives to strengthen brand credibility and social proof.
- Maintain brand consistency and ensure all content aligns with messaging frameworks and target personas.

**Analytics, Reporting & Optimization**
- Build and maintain HubSpot dashboards to monitor funnel performance, attribution, and campaign results.
- Present insights and recommendations to leadership, identifying key trends and areas for optimization.
- Manage marketing budgets, vendors, an

**Qualifications**
- 5+ years of marketing leadership experience in a B2B SaaS environment.
- Advanced HubSpot expertise — including workflow design, list segmentation, automation, lead scoring, and campaign reporting.
- Proven success managing inbound marketing, SEO, and content-driven lead generation.
- Strong analytical skills with experience using HubSpot, Google Analytics, and attribution modeling.
- Excellent written and verbal communication skills, with the ability to translate technical insights into clear, compelling messaging.
- Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.

**Preferred Qualifications**
- Experience with Product-Led Growth (PLG) SaaS models.
- Background in content marketing, SEO strategy, or copywriting.
- Familiarity with marketing ops integrations (Google Ads, LinkedIn Campaign Manager, Hubspot, etc.).
- Strong understanding of marketing funnel metrics and performance optimization.

**Benefits**:

- Dental care
- Discounted or free food
- Extended health care
- On-site gym
- On-site parking
- Paid time off
- Store discount

Work Location: In person

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