Vice President, Mid-market Sales

**About the Job**

Vendasta is one of Canada’s fastest growing SaaS businesses. As growth pushes the company past $100 million in revenue, we are looking for someone to play a critical role in driving strategy and direction to our mid-market sales organization.

**Vice President, Mid
- Market Sales Attributes**
- **Inspirational Leader**:

- fosters a culture of success and ongoing achievement, inspiring and motivating their team to reach organizational goals.
- **Strategic Focus**:

- provide leadership and strategic direction to the mid-market sales organization in alignment with operational realities and partnership with Vendasta’s broader go-to-market teams.
- **Raises the Bar**:

- committed to hiring and developing the best sales talent, investing in training and tools to optimize learning, reduce time to productivity, and maximize the potential of each team member.
- **Growth Mindset**:

- seeks new and different ways to grow mid-market revenue operations, by building and organizing the structure, mechanisms and people to achieve this in a systematic way.
- **Data
- driven Approach**- utilizes data-driven decision-making models to make informed decisions that meet business needs, while executing on sales goals and objectives.
- **Customer Obsessed**:

- Shows interest in our customers and their problems and our products and how they are used. Approaches problems by always seeking the roots of the truth.
- **Sales Strategist**:

- builds scalable, repeatable, and modern sales motions to drive performance.
- **Educator**:

- to sell is to teach. They are an expert in the product and offering, and can effectively sell and teach others effective sales strategies to drive performance.
- **Efficiency Focus
- **defines sales processes that drive desired customer and revenue outcomes, and identifies improvements when necessary.

**Responsibilities**

The VP, Mid-market Sales will work cross-functionally with other leaders to set strategic direction and operationally support the mid-market sales in the following initiatives:
**People Leadership**
- Provides vision and direction to the teams to ensure there is alignment and clarity in achieving revenue goals and targets across functional teams
- Creates a culture of success and ongoing business and goal achievement in alignment with larger organizational objectives. Demonstrates a commitment to the organizational mission/vision.
- Works to empower the team and rally them around a common vision to realize goals and achieve high levels of engagement/.productivity.
- Works collaboratively across the organization to drive business results.
- Manage the sales teams, operations and resources to deliver on our plan of record through strong technical skills/understanding.
- Defines and coordinates sales training programs that enable staff to achieve their potential and support company sales objectives.
- Participates in hiring and performance processes of functional leaders to ensure the organization has the right talent in place to achieve its goals and objectives.
- Demonstrate the ability to create and close significant deals, and backstop for any level of salesperson on their team.
- Provides support to the sales team by assisting in deal closures, identifying potential issues, and uncovering opportunities for growth.

**Strategic and Operational Sales Leadership**
- Contribute to the development of sales strategies, including market expansion, base strengthening, resource allocation, and optimizing sales force structure.
- Utilize sales tactics, including pitch scripts, competition handling, customer segmentation, and collaboration with marketing and product teams to maximize revenue per lead.
- Develop and execute effective recruiting strategies to build a high-performing sales team, actively seeking out talented individuals to join the organization.
- Foster strong collaboration between sales and marketing, understanding the importance of lead generation and working together to maximize sales effectiveness.
- Develops plans and strategies for developing business opportunities and achieving sales goals.
- Defines sales processes that drive desired sales outcomes and identifies improvements where and when required to drive efficiencies.
- Implements improved processes and management methods to generate higher ROI and workflow optimization.
- Puts the proper infrastructure and systems in place to support the success of the sales function.
- Defines optimal sales force structure and organizational design to realize operational efficiencies and results.
- Reviews performance against operating plans and standards and provides reports on interpretation of results, making recommendations for changes in direction of plans if required.
- Provides detailed and accurate sales forecasting.
- Effectively manages the use of budgets to make decisions that positively impact the business and its bottom line.
- Defines and oversees sales staff compensation and incentive progr