Sales Analyst

**Job Title** - Sales Analyst

**Department**:

- Sales

**Years of experience** - Minimum 2 yrs.

**Position Type**:

- Permanent

**Who “Crumps” is?**

The Crump Group Inc. is a family-owned and operated premium pet treatmanufacturer. Started in 2006, we have successfully established 3 market leading brands (Caledon Farms, Crumps Naturals & Dog Delights) distributed throughout Canada and the United States. We are looking for an experienced **Sales Analyst **to aid in the growth of our brands in Canada and United States.
- Work in a category that is consistently growing
- Target consumers that LOVE their pets
- Impact sales lead strategy for all of North America
- Drive relevance and growth of owned channel ecommerce sales
- Impact community & culture in a positive way.

**What you’ll do**

The Sales Analyst is accountable for the achievement of account-specific goals including volume and trade objectives, forecast accuracy, promotional execution, distribution targets, new item speed to shelf. The Sales Analyst position is responsible to deliver innovative, fast-based solutions for their retail customers and the broker network. This position is responsible for supporting customer implementation, analyzing customer sales & providing recommendations, managing key private label & strategic branded customers. This Sales Analyst role will be directly supporting the Director of Sales in day-to-day tasks.
- Support implementation/execution of all private label initiatives. This includes leading customer calls, organizing internal cross functional team and responsible for meeting customer deadlines
- Manage strategic ecommerce customers which includes analyzing sales data, selling in new products and recommending advertising strategy.
- Achievement of sales objectives and specific volume/net sales goals through execution of account plans and brand strategies.
- Focus on achievement of optimal AMPS (assortment, merchandising, price, promotion and shelving) by account.
- Manage trade funds to support marketing and promotional plans, determining pricing and distribution and negotiating with key accounts in a direct and in-direct sales environment
- Responsible for forecasting promotional activity and new listings through associated tools
- Develop and deliver customer plans to achieve objectives within budget, and short & long-term solutions through best practice thought leadership.
- Present annual marketing/Business plans to customers and execute plans.
- Collaborate with internal teams to align with brand and category objectives and develop go-to-market retail strategy to deliver execution excellence
- Collaborate with Customer Service, Demand Planning, Finance to manage deductions and supply chain both to deliver goods in timely and efficient manner with on time and in full payment
- Manage broker partners through regular meetings (in person and virtual), scorecard creation and execution and clear communication and follow-up to ensure execution excellence.
- Support various tradeshows through set up and selling-in future opportunities
- Help to support annual marketing/Business plans to customers and execute plans.

**What you’ll bring to Crumps?**
- Flexible can-do attitude that will wear multiple hats to support overall growth of the company Knowledge of trade promotion management and customer and business impacts
- Ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through
- Ability to tell a holistic story verse taking a transactional approach.
- Demonstrated ability to negotiate and influence outcomes with both internal and external contacts.
- Results Oriented

**Required Experience**:

- A team-player with a winning attitude. One who share best practices and is open to learn from other team members
- A thought leader who leverages data and resources with account and peers.
- Creative and persistent in managing accounts through innovative sales programs and overcoming obstacles
- Goal-oriented: Take initiative to build rapport, establish account-specific plans, and achieve/exceed sales goals.
- A strong communicator: Both verbally to build retailer relationships, and in writing to accomplish follow-up. Strong listening skills and adaptability to adjust style and message based on customer cues.

**You have**
- Bachelor’s degree (preferred) or equivalent work experience
- Minimum 3 years relevant experience within CPG with some interaction at a Customer Headquarter Level. Existing network of relevant relationships within the Canadian retail marketplace
- Understanding of CPG industry sector and competitive landscape preferred.
- Ability to portray a confident and winning attitude in challenging business
- Excellent verbal and written skills.
- Proficient in Microsoft office, including PowerPoint and Excel, required.
- Trade Show experience
- Supply Chain experience
- Knowledge of Retail Link and Vendor Central preferred
- Hardworking
- Willing t