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Marketing & Communications Manager (12 Month Contract)
2 weeks ago
Spend your days surrounded by the beauty of Lake Simcoe. With opportunities across the Resort in both guest facing and behind the scenes roles, we have something for everyone.
Some of our guest facing opportunities include working on the Food and Beverage or Recreation and Leisure teams. Our Guest Services and Shuttle teams, or the FH Fine Food and Starbucks teams are also great opportunities to be in guest facing roles. During the summer months you could join the Marina or the Nest Golf Club.
If you are looking for a job that ensures the fundamental operations of our Resort run smoothly and typically work away from guests, our Culinary, Security, Maintenance, Landscaping, and Housekeeping teams would be a great fit for you.
Working at Friday Harbour is unlike anywhere else. Be a part of the action, contributing to this one-of-a-kind Resort.
Colleague Perks
- Complimentary golf (friends and family rates for your Guests)
- Complimentary use of recreational equipment (canoeing, kayaking, Fat Bikes, snowshoes, skates, etc.)
- Discounts at Friday Harbour retailers and restaurants
- Group medical and dental benefit coverage*
- Company matched pension plan and optional savings plans*
- Employee Assistance Program and free Headspace membership
- Exclusive Friday Harbour corporate partner discounts
- Training and development opportunities
- Colleague events and appreciation activities
Role Summary
**Responsibilities**:
Strategic Communications
- Develop and execute strategic communication plans tailored to specific market segments, including homeowners, members, and leisure customers, ensuring consistent and cohesive messaging
- Oversee internal communication strategies to foster a sense of community and belonging among homeowners and members
- Manage and maintain the resort’s public-facing communications, ensuring alignment with Friday Harbour’s branding and values
- Act as the primary liaison for media relations, including handling media inquiries, developing press releases, and hosting media visits
- Lead the development of messaging for special events to enhance visibility and participation
Marketing Deliverables
- Collaborate with the Marketing Director to create and execute seasonal marketing plans designed to attract new visitors and build customer loyalty
- Manage the design, development, and execution of media and advertising plans, ensuring cost-effective strategies and maximum ROI
- Analyze market trends, competitor activities, and campaign performance to inform and optimize marketing strategies
- Support brand initiatives to position Friday Harbour as a premier resort destination in North America
- Oversee the production of marketing collateral and ensure alignment with brand standards
Social Media and Digital Strategy
- Manage and maintain social media presence across all platforms, including proactive and reactive engagement with audiences
- Implement strategies to increase followers, engagement, and overall brand presence on social media
- Monitor digital performance metrics and adjust strategies as needed
- Coordinate website updates to reflect current marketing and communication priorities
Stakeholder Collaboration
- Build and sustain relationships with key business partners, stakeholders, and external vendors
- Coordinate cross-departmental initiatives to ensure alignment of marketing and communications goals
- Provide marketing and communication support for events and programming, including on-site presence when required
Additional
- Compliance with all safety regulations of assigned tasks, and ensure a clean and safe working environment with active participation in the health and safety program
- Adhere to all environmental policies and programs as required
- Other duties as assigned
**Requirements**:
- Post-secondary education in Communications, Marketing, or a related field
- 3 to 5 years of experience in communications and marketing, including brand management, content creation, and public relations
- Strong understanding of brand identity and ethical marketing practices
- Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and web design tools (e.g., Canva)
- Knowledge of ethical marketing best practices and associated regulations, including PIPEDA
- Experience with search engine optimization (SEO), pay-per-click advertising (PPC), and social selling tools
- Strong project management and organizational skills, including familiarity with project management software
- Ability to build and maintain relationships with key business partners and stakeholders
- Portfolio of writing samples demonstrating proficiency in various formats
- Strong verbal and written communication skills
- Detail-oriented and capable of working with a high degree of accuracy
- Ability to multi-task and thrive in a fast-paced environment
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with desktop publishing tools
Working Conditions
- Must be able to w
