Segment Campaign Manager

**Who we are**: Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. **Who you are**: We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you **What you'll do**: As a Segment Campaign Manager, your key area of responsibility will be spearheading the development of strategic annual demand generation plans and full-funnel marketing initiatives to maximize lead conversion and pipeline generation. You will also be responsible for budget management, including routine spend optimization and ROI analysis. You will need to work closely with Geotab's Marketing Automation, Revenue Operations, Sales, Content, Creative, and Digital teams, as well as communicate with external agencies and vendors. **How you'll make an impact**: - Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention. - Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals. - Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost. - Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies. - Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives. - Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level. **What you'll bring to the role**: - 5 - 8 years of experience in B2B SaaS marketing and marketing campaign strategy development and execution. - Post-Secondary Diploma/Degree specialization in Marketing or a related field; preferred certification in marketing or a related discipline. - Strong aptitude for CRM systems (Salesforce), marketing automation (Salesforce Marketing Cloud), workflow tools (Jira), Google Suite, and AI tools (Gemini, ChatGPT). - Previous experience in Commercial Transportation, Field Services, or Telematics industries is a strong asset. - Proficient in paid digital marketing and ABM platforms such as 6sense, LinkedIn, and Stackadapt. - Excellent interpersonal skills including diplomacy, negotiation, and the ability to thrive in a flat, dynamic organizational structure. If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply. **Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.** **This posting is for an existing vacancy.** **Why job seekers choose Geotab**: Flex working arrangements Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Electric vehicle purchase i