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Copywriter

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Toronto, Canada Wise Publishing, Inc Full time

Wise Publishing is a digital publisher of personal finance advice and information aimed at helping people in the U.S. and Canada make sense of finance. We’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.

We are growing quickly and looking to expand our editorial team with the addition of a creative and enthusiastic Copywriter. This role will involve working with clients to create engaging and well-researched sponsored content that rises to the same level of quality as our regular editorial stories, as well as the creation of compelling marketing copy in various media formats to drive conversions on a range of financial products and services. If you are innovative, energetic and imaginative, and if you love attracting people with your writing, we want you on our team

We are looking for a Copywriter who can handle a challenging and agile work environment and thrives under pressure

**Responsibilities**:

- Develop and implement creative marketing and communication strategies for target audiences.
- Writing and collaborating with editors on sponsored content
- Track conversion performance of your copy and make adjustments to boost conversion rate
- Collaborate with teams including developers and marketing, and contribute expertise during meetings and sessions.
- Interpret copywriting briefs to understand project requirements.
- Edit and proofread copy as needed.
- Source images and other content.

**Requirements**:

- BSc/BA in English, Marketing, journalism or a related field.
- Knowledge of AP/CP style.
- Experience in personal finance copywriting.
- Proven experience as a copywriter or related role (2-3 years).
- Knowledge or understanding of affiliate conversion metrics
- Comfortable using analytical tools to make content decisions
- Knowledge of online content strategy and creation
- Experience writing SEO-optimized copy.
- Exceptional writing, editing and proofreading skills.
- Ability to research complicated topics, understand quickly and frame in a simple way.
- Flexibility to pivot quickly with shifting goals of team and organization.
- Willingness to learn, collaborate, cooperate and develop skills on an ongoing basis.

**Salary**: $62,000.00-$65,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Wellness program
- Work from home

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- copywriting: 2 years (required)