Copywriter

3 days ago


Toronto, Canada Sodales Solutions Full time

**Key Responsibilities**:

- Collaborate closely with marketing, product and sales teams to align messaging with business goals and brand voice.
- Translate complex technical or industry-specific information into compelling, easy-to-understand content.
- Conduct audience and industry research to develop relevant, insightful content that addresses the needs and pain points of target personas.
- Optimize content for SEO, readability, and conversion, using best practices.
- Maintain a consistent brand voice and messaging across all written materials.
- Edit and proofread copy to ensure accuracy, clarity, and quality.
- Track content performance and iterate based on data and insights.

**Requirements**:

- 3+ years of experience in B2B copywriting, content marketing, or similar role.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of content strategy, digital marketing, and SEO best practices.
- Experience creating content for complex sales cycles, buyer personas, and different stages of the funnel.
- Ability to manage multiple projects and deadlines with mínimal supervision.
- Experience working in Tech industry is a plus.
- Familiarity with tools like Google Analytics, HubSpot, WordPress, or SEMrush is an advantage.

**Preferred Skills**:

- Experience in writing for LinkedIn and other B2B social platforms.
- Knowledge of UX writing or product copywriting.
- Ability to interpret marketing data and turn it into actionable content.
- Familiarity with AI or automation tools for content creation and analysis.


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