Advertising Specialist, Amazon Global
2 weeks ago
**Position Summary**
As an Advertising Specialist, you will play an integral part in driving the success of Skullcandy audio/gaming products and accessories across a number of Amazon global retail websites. Reporting to the Director, Amazon Global, you will be the owner and gatekeeper to all full-funnel advertising efforts on-/off-Amazon, utilizing Amazon's Sponsored Ads and Demand Side Platform (DSP).
**Primary Functional Responsibilities**
- Plan and implement PPC/DSP advertising campaigns in alignment with Skullcandy's overarching Amazon marketing strategy.
- Draw insights from performance data, build reports and share with internal and external stakeholders.
- Liaise with Amazon Ads teams to plan and execute campaigns. Partner with internal marketing teams to ensure all advertising activations are compliant with Skullcandy's master brand.
- Liaise with internal and external Marketing partners on localized asset translation/creation (as needed).
- Support Brand Registry related issues/escalations to ensure proper representation of the brand on Amazon's websites.
- Regularly engage/collaborate with other members of the team to ensure advertising efforts coincide with broader business objectives.
- Accountable to an advertising budget and performance metrics.
- Maintain marketing dashboards and other internal tools that measure advertising performance.
- Support other projects and duties for the Manager, Marketing on an as-needed basis.
- ** NOTE**: Some international travel may be required. A valid driver's license and active passport required.
**Required Experience & Skills**
Education: Bachelor's degree in Business (Marketing preferred)
**Skills**:
- Microsoft Office, comfort with Excel/PowerPoint.
- Experience with Amazon Vendor Central and/or Seller Central, and Amazon Advertising Console are an asset.
- Familiarity with Amazon business metrics.
- Strong written English in the context of supporting SEO content creation.
- Experience managing a marketing budget.
Competencies:
- Attention to detail
- A bias to action is critical
- Ability to switch between tasks in a dynamic environment
- Strong communication skills and comfort working with external and internal stakeholders
- Ability to interpret data and report on performance, insights, and recommendations in order to create change
- Fluent in Amazon business metrics and terminology
**Benefits**
- RRSP & Employer Match
- Half-day Friday
- Industry Discounts
- Skullcandy Product Discounts
- Dog at Work Policy
**_ Job Posted by ApplicantPro_
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