Marketing Manager, Channel Strategy

**Who we are**

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

**Who we need**

Reporting to the Director, CRM, we are looking for a Marketing Manager, Channel Strategy, to play a crucial role in designing campaigns that resonate with customers and drive positive results that will set Scene+ apart. You will leverage member data to drive channel marketing initiatives that align with our partners' business objectives, elevating the impact of our targeted communications.
- This is a full-time, hybrid role, working five days over a two-week period in the office._

**What's in it for you**:

- Ownership._ Scene+ is a data-driven organization with one of the largest and most complex customer databases in Canada. Our communications are grounded in insights from millions of members and dozens of partners. Every campaign you plan and deliver will have tangible results across the enterprise, positively shaping the member experience and driving measurable partner success.
- Impact._ You will gain exposure across various industries, including grocery, banking, entertainment, travel, dining, retail, and more, while collaborating cross-functionally with Partnerships, Data Analytics, Creative, and Technical teams. You will drive channel performance and campaign execution on a national scale. You will contribute directly to the performance of a nationally recognized loyalty brand, ensuring our messages reach the right audiences through the most effective touchpoints.
- Growth._ You will report directly to a Director who has advanced from a Senior Manager role in four years, leading a team that values authenticity, embraces new ideas, prioritizes knowledge sharing, promotes innovation, and champions professional development. Whether you wish to grow within Scene+ or expand your influence across our ownership network, this is a place where growth is encouraged and supported.

**As our new Marketing Manager, Channel Strategy, you will**:

- ** Collaborate on strategy.** You will work with stakeholders to define campaign objectives, target segments, messaging, and desired outcomes. You will take an active role in the planning process, ensuring that lead times, resources, and channels are aligned to support campaign availability and seamless execution of marketing initiatives, including technical implementation, creative assets, and adherence to brand guidelines.
- ** Analyze and communicate.** You will continuously monitor campaign performance metrics, identify areas for improvement, and implement optimization strategies. You will achieve KPIs and derive actionable insights, making persuasive presentations on your recommendations to improve marketing effectiveness and program returns over time. You will maintain effective communication with stakeholders, providing regular updates on campaign performance, seeking feedback, and addressing any concerns that arise.
- ** Leverage technology to drive success.** You will find opportunities to automate processes within the Salesforce Marketing Cloud (SFMC) CRM system. You will foster collaboration with technical development teams and partner marketing teams to support the development of successful, end-to-end, unique, and recurring campaigns in SFMC. You will identify opportunities to streamline workflows, reduce manual effort, and optimize resource utilization.

**You bring**:

- ** The drive.**You are strategic, results-oriented, and proactive. You are comfortable operating autonomously and take ownership of your accountabilities. You are committed to finding creative solutions that align with business goals. You are excited by the opportunity to elevate one of Canada’s most beloved loyalty programs and use CRM data to drive measurable outcomes for members and partners.
- ** The marketing knowledge.**You have progressive experience in customer communication and developing customized contact strategies. You may also be familiar with loyalty program dynamics and strategy. You understand how to align Customer Relations