Social Media Specialist

**Groupe Nordik** is the leading creator of wellness spa villages, including the largest spa (Chelsea, QC) and the largest event sauna (Whitby, ON) in North America.

Since opening our doors in 2005, we have grown to now welcome over 500,000 visitors per year across our 3 existing locations (Nordik Spa-Nature in Chelsea, QC, Thermëa by Nordik Spa-Nature in Winnipeg, MB, and Thermëa Spa Village | Whitby, ON).

Our team of 700 employees brings our operations to life through their innovative approach to well-being. Each team at Groupe Nordik plays an important role in making our ambitious creations a reality.

Every one of our colleagues is a passionate individual who wants to make a difference. This passion, combined with innovation, allows us to grow.

**What you will do**:
The **Social Media Specialist** plays a key role in enhancing the visibility of our brands and service offerings. Reporting to the Digital Content Manager, they are a crucial member of our content team. Their mission is to develop and execute creative and effective strategies to maximize the visibility of our brands, promote our service offerings, and strengthen online community engagement.

From content creation to community management, as well as analyzing metrics and monitoring trends, the **Social Media Specialist** is the digital voice of the brand.

**Responsibilities**:

- Develop and implement engaging multimedia content on social media platforms (Facebook, Instagram, TikTok, LinkedIn, Pinterest, etc.).
- Design strategies tailored to each social platform in alignment with the brand's overall objectives.
- Collaborate with the content team to produce engaging posts (texts, visuals, videos) that reflect the brand's identity.
- Actively engage with followers by responding to comments, messages, and feedback.
- Monitor social media for potential crises or negative reactions and respond effectively to maintain the brand’s reputation.
- Ensure all content aligns with our brand identity, maintaining a consistent tone and style to build trust and recognition.
- Analyze performance data to assess the success of social media campaigns and strategies.
- Use social media as a tool to gather customer insights and feedback to inform product development and marketing strategies.
- Work closely with other departments to unify the brand strategy and amplify the company’s message.
- Create clear editorial calendars, including organic posts, and ensure their execution.
- Stay updated on industry trends, new platform features, and strategies used by competitors.

**To succeed in this role, you will need**:

- Minimum of College degree in marketing, business administration, or equivalent
- Minimum of 3 (three) years’ experience in a similar role
- Excellent knowledge of the Social Media Management platforms (Hootsuite, Zoho etc.)
- Understanding of the different Canadian markets as it applies to consumer trends and social media usage
- Bilingualism in French and English is essential for our operations outside of Quebec.

**Your profile stands out for your**:

- Analytical mind and attention to details
- Strong communication skills (oral and written)
- Good judgment and autonomy
- Collaborative experience and team player attitude

**Salary and benefits**:

- Competitive salary according to Groupe Nordik’s pay scale.
- Access to a comprehensive benefits package, including telemedicine.
- Free spa access for you and one guest.
- Discounts on food, massage, and aesthetic services at our spas.
- Free access to an on-site gym.
- A warm working environment with free parking and non-alcoholic drinks.
- Personalized training and development program

**Work schedule and status**:

- Full-time position (40 hours per week).
- Hydrid.