Marketing Specialist

**About Parkbridge Lifestyle Communities**

Parkbridge Lifestyle Communities is Canada's leading developer and owner/operator of 90 residential and resort communities in six provinces from coast to coast. Parkbridge enriches the lives of Canadians by enabling couples to buy their first home sooner, seniors to downsize and enjoy a more carefree retirement, and families to vacation at RV resorts that benefit from activity programs and included amenities. An operating platform of QuadReal Property Group, Parkbridge manages and continually invests in the properties it owns and operates, creating a longstanding relationship with our customers and vibrant communities with quality amenities.

**About QuadReal Property Group**

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management are $94 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating platforms in which it holds an ownership interest.

QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

QuadReal: Excellence lives here.

**Role Description**
Reporting to the National Director, Strategic Marketing, this role supports the development and execution of a best-in-class marketing and online leasing strategy for the assigned portfolio of RV Resort and residential communities.

**Responsibilities**

Marketing Strategy
- Support/Manage and execute marketing strategies across Canadian portfolio, delivering on KPIs and organizational goals as required.
- Support/Manage relationships across departments, teams, and vendors to ensure successful execution of strategic goals

Analytics, Reporting, and Research
- Support/Manage all aspects of marketing analytics and reporting, ensuring insights are gathered and disseminated, and organizational needs are met
- Monitor the effectiveness of digital ad campaigns, and make recommendations for improvement where feasible
- Market and marketing research as required, in support of the marketing strategy
- Tracks and monitors traffic, booking and/or leasing velocity, prospect follow-up and occupancy performance across the portfolio(s)
- Monitoring the effectiveness of advertising programs using a variety of metrics (ROI, Cost per lead, Cost per lease, etc.)

Marketing Tactics and Support
- Support/Manage the continuous refinement and maintenance of a best-in-class web presence for the portfolio, closely monitoring websites and ads to ensure that content is relevant and current
- SEO
- Support/Manage tracking and monitoring of Search Engine Optimization metrics across the assigned portfolio
- Ensure appropriate progress is being made consistently, in the face of changing external factors
- Support/Manage vendor relationship

Digital Advertising
- Support/Manage tracking and monitoring KPIs across the assigned portfolio
- Support/Manage supplier relationships
- Support/Manage the development of programs and campaigns to address leasing challenges

Social Media (If/when applicable)
- Support/Manage tracking and monitoring social media metrics across the assigned portfolio
- Support/Manage the supplier relationship
- Support/Manage and elevate QuadReal Residential’s social media presence, including strategically relevant platforms (may include Facebook, Instagram, Pinterest, others)
- Support/Manage social media programs including key marketing messages, seasonal campaigns and special promotions
- Support/Manage and implement social media advertising campaigns.

Marketing Collateral and Signage
- Including but not limited to: floorplans, print and digital brochures and flyers, photography, digital assets as required
- Support/Manage all signage updates across the residential portfolio, in line with refreshed QuadReal brand

Brand Management
- Ensure all materials are built and aligned with brand guidelines and playbook
- Create new materials and coordinate updates as required
- Support/Manage third party suppliers

Planning and Budgeting
- Support/Manage the strategy regarding asset-specific marketing plans for the assigned portfolio (target market, pricing, etc.)
- Help form annual marketing budgets for the assets within the portfolio

**Education and Qualifications**:

- 5 to 7 years’ related marketing experience in multifamily residential, hospitality or other closely correlated industries
- Bachelor’s Degree in Marketing, Communications, or a related discipline
- Adobe InDesign experience is considered an asset
- Experienced in leveraging social media as an engagement and advertising mechanism
- Ability to work effectively across departmental lines
- Intermediate skills in Micr