Director Marketing

Job requisition number

039344

Job location

Richmond

Full-time / part-time

Full-time

Salary

$168,417.00-$204,626.00/annually

Expected Salary Range

Posting period

From 05/14/2025 to 05/29/2025

Overview

**Overview**

Reporting to the Chief Experience Officer and Senior Director, Communications and Marketing, the **Director of Communications and Marketing**is part of the Stakeholder Experience, Marketing, and Communications division and is responsible for leading the communications, marketing, and engagement functions for WorkSafeBC’s internally facing divisions, as well as for legislative initiatives. This position oversees assigned staff in the Marketing and Communications department to ensure internally focused divisional strategies, business plans, and policies are effectively implemented to deliver high-quality, customer-focused service.

The Director will work closely with leadership teams across multiple divisions to ensure they are providing a cohesive narrative and engaging employees and stakeholders effectively.

As a divisional senior management team member, the Director participates in divisional planning, budgeting, and decision making. They also provide strategic oversight of WorkSafeBC’s stakeholder-centred marketing and communications strategies, which align with our Stakeholder and Employee Experience Framework and advance organizational priorities.

The Director will lead an integrated Marketing and Communications team, and provide shared leadership to our brand and creative services team, to ensure the delivery of creative, consistent products, services, and engagements that strengthens WorkSafeBC’s internal culture and promotes workplace health and safety throughout B.C. The role also plays a key part in WorkSafeBC’s reputation management, ensuring employees and stakeholders feel confident, empowered, valued, and supported.

**About the Stakeholder Experience, Marketing, and Communications division**

At WorkSafeBC, our Stakeholder Experience, Marketing, and Communications division creates strong relationships with employees and external stakeholders by designing and delivering research-informed, aligned, and impactful experiences.
- We understand the needs of those we serve so that we can build and cultivate relationships. We design and distribute innovative, inclusive solutions that help advance our strategic priorities as an organization. We raise awareness of workplace health and safety and drive behaviour change. We champion stakeholder-centred communication and marketing that embodies our corporate values and behaviours, and we identify emerging issues in support of WorkSafeBC’s future planning and reputation.

**How you’ll make a difference**:You’ll build the understanding and trust that helps WorkSafeBC serve people across B.C.

**Where you’ll work**
- At WorkSafeBC, we offer a hybrid work model that combines working remotely and in our offices based on the operational needs of the position.

In this role, you will work primarily from our Richmond office with some flexibility to work from your home in B.C.

What you'll do
- Provide overall leadership for the Communications and Marketing department’s internally facing portfolios, as well as shared leadership over our channel strategy, brand, digital engagement and creative teams, ensuring cohesive operational planning, priority setting, and implementation of business plan initiatives.
- Oversee the development and evolution of our corporate communication and marketing strategies, brand management strategy, channel strategy, and engagement plans to ensure they align with WorkSafeBC’s business objectives and corporate vision.
- Formulate communication and marketing strategies for internal and external stakeholders, working collaboratively with divisional leadership to ensure strategic and operational direction alignment.
- Work closely with the Director of Communications and Marketing for externally facing portfolios to ensure alignment, cohesive strategies, and line of sight for all Marketing and Communication teams on internal and external engagement.
- Ensure that our communications and marketing efforts reflect the values and behaviours outlined in our Stakeholder and Employee Experience Framework: responsive, respectful, collaborative, fair, forward-thinking, and accountable.
- Lead the development and implementation of outreach, engagement, and marketing plans in consultation with the Senior Director and Executive Leadership Team.
- Collaborate with the Government and Media Relations department, the Stakeholder and Community Relations department, the Experience and Insights department, and work closely with the Marketing and Communication teams that focus on external-facing portfolios, as well as other key departments, to ensure WorkSafeBC is successfully represented among various internal and external stakeholders.
- Oversee research and the thoughtful preparation of detailed written reports on operational and strateg