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Director, Integrated Marketing B2B
3 weeks ago
**Some of what you will do**:
We are looking for a strategic, collaborative, and results-driven Director of Integrated Marketing for B2B to lead the development and planning of integrated marketing programs that support our B2B growth, drive acquisition, and engagement across our business customer base. Brands included in this portfolio include Staples Professional, Staples Preferred and our Small Medium Business portfolio (i.e. Denis, Monarch, Beatties & Supreme). Additionally, the Director will also work closely with the Senior Director of Integrated Marketing for B2C to drive any cross-channel and customer marketing opportunities to drive overall enterprise growth.
This role is pivotal in driving our acceleration plans of creating value for our customers and driving sales and revenue. The role will lead a high-performing team of managers and specialists, and work closely with cross functional partners across Merchandising, Sales and Marketing to ensure our business customer strategy is consistent, scalable, insights-driven, and aligns with corporate priorities.
**Specifically, You Will**:
- Lead the development of the annual B2B marketing calendar and integrated plans that align to business goals, key customer segments, and product priorities.
- Develop and execute long-range marketing plans aligned with fiscal year objectives and budget.
- Define campaign objectives, budget allocations, target audience, value proposition, and key messages.
- Conduct audience analysis, past campaign reviews, and market research to inform strategy.
- **Some of what you need**:
- Post secondary degree/diploma with a focus in business, retail management or equivalent experience.
- Proficiency in marketing technologies, CRM platforms, and analytics tools.
- Strong expertise in developing and optimizing marketing campaigns to drive revenue growth, customer acquisition, and retention.
- Proven track record of leading multi-channel marketing campaigns with measurable success.
- Deep understanding of the B2B buyer journey and how to reach and influence decision-makers.
- Strong ability to interpret market trends, audience insights, and campaign performance data.
- Experience in budget management, fiscal planning, and resource allocation.
- Experience working in retail, business services, or eCommerce a strong asset10+ years of experience in integrated marketing, campaign strategy, and B2B marketing.
**Some of what you will get**:
- Associate discount
- Health and Dental benefits
- RRSP/DPSP
- Performance bonuses
- Learning & Development programs
- And more
**#LI-Hybrid
