Marketing Coordinator, Sterling Homes Calgary

**Title**: Marketing Coordinator

**Location**: 37 Quarry Park Blvd SE, Calgary

At Sterling Homes, our people make the difference. We offer an exciting place to build your career with competitive compensation and benefit packages, company matching RRSP/DPSP program, employee home purchase program and employee discounts.

**Job Overview**

Reporting to the Marketing Manager, as the **Marketing Coordinator**you will assist in the development and coordination of marketing strategies for the business unit and ensure compliance with branding strategies. You also provide expertise and utilize marketing intelligence to facilitate management in decision making.

Your day-to-day responsibilities will include:

- Maintaining, updating and monitoring social media platforms with approved content. Measuring and tracking the effectiveness of campaigns and preparing reports for social media activities.
- Interacting with customers and/or audiences via company website and other digital platforms in a respectful and professional manner.
- Assisting in the development and coordination of marketing programs and advertising campaigns. Measuring the effectiveness of marketing initiatives or promotional efforts.
- Performing regular website and software audits to ensure accuracy. Handling website management and updates as necessary.
- Maintaining inventory of marketing supplies and coordinating the preparation, review, production, print and distribution of marketing collateral.
- Collaborating with agencies to develop and implement marketing strategies and advertising plans for the business unit in accordance with the prescribed budgets and advertising analytics.
- Gathering, processing and utilizing market intelligence to facilitate decision making, planning and growth opportunities. Preparing various reports for management’s review as required.
- Analyzing lead registration in CRM databases to profile type and quantity of prospects to determine conversion and advancement rates.
- Assisting in outbound and inbound marketing activities through content development and optimization, advertising and event planning.
- A strong communicator; you clearly express your thoughts in conversation and in written communication.
- An active listener; you seek to understand and listen to others in a non-judgmental way.
- Mindful; you respect diversity and deal with sensitive situations using high degree of integrity.
- Excellent service oriented; you handle relations with customers, internal and external parties with tact and diplomacy.
- A creative problem solver; you think outside the box for solutions without fear of failure.

**Essential Requirements**
- Bachelor’s Degree or Diploma in Marketing, Communications, or equivalent.
- Minimum 1 year of marketing related experience.
- Valid driver’s licence and access to reliable vehicle.
- Satisfactory verification of criminal record check.
- Proficient in Microsoft Office programs (Outlook, Word, Excel, SharePoint, Teams, PowerPoint).
- Comfortable using Content Management Systems (HubSpot, Sitefinity), Adobe Creative Suite (Illustrator, InDesign, Photoshop), Social Media channels (Canva, Tiktok, YouTube, Instagram, and Facebook), and CRM system or similar.

**Preferred Requirements**
- Prior experience working with a homebuilder or land development is considered an asset.

**What We Value**
- Creating trusting and successful working relationships.
- Setting clear, measurable and achievable goals.
- Cooperating with team members in an open, positive and respectful manner.
- Staying current with technical job skills.
- Taking responsibility for the outcomes of decisions and actions.

**Work Conditions**

You primarily work in an office setting during regular business hours. Travel to sites and work outside of regular business hours may be required. Overtime may occasionally be required.

**About Us**

Sterling Homes, a single-family business unit of Qualico, has been building homes in Western Canada for over 60 years and providing outstanding service to homebuyers in many of Western Canada’s finest communities. We are committed to providing the best new home experience possible by providing an unwavering commitment to quality of design, construction, and customer service. Sterling Homes operates in Edmonton, Calgary and Winnipeg. To learn more, click here.

**Cl**osing Date**: February 13, 2025