Assistant Brand Manager

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

The Assistant Brand Manager is responsible for assisting and supporting the development and coordination of brand marketing programs and consumer promotional projects to ensure the achievement of corporate sales and profit and market share goals.

This will be a hybrid position and be required to be onsite 2-3 days and remote remainder of the week.

Key Work Performed:

- Support Brand Managers in the strategic development and execution of annual Marketing plans including new products, advertising, consumer promotions merchandising, digital and social media and public relations
- Complete key business analyses including: product and category sales /profitability, marketplace/share, competitive assessment, volume builds, promotion evaluation, SKU rationalization, pricing/sizing analysis and market research analysis and implications
- Work with internal and external creative and technical resources to develop and execute new products, packaging, advertising, promotional materials point of sale and sales collateral materials that support key marketing initiatives
- Establish and maintain marketing budget reconciliation and spend tracking on a monthly basis
- Liaise between the sales and marketing teams to assist in delivering tools such as product images, samples and mock ups, line review information, product specs etc.
- Establish and maintain regular and frequent dialogue with global marketing colleagues to ensure brand and project harmonization

Job Specifications (Minimum Requirements)

Skill Factors (education, experience, communication, technical, etc.):

- Post-secondary Degree in Business or Marketing
- Minimum 1 year experience as Assistant Brand Manager or Brand Manager in a Tier 1 consumer packaged goods environment

Proven experience in Sales/Marketing and Brand Management which includes:

- Financial acumen, P&L understanding
- A.C.N. expertise
- Strong sense of urgency and achievement
- Flexible and ability to adapt and respond under pressure
- Ability to influence others
- Strategic thinker with excellent analytical skills
- Excellent organizational and follow-up skills
- Ability to work and manage projects independently with little or no supervision
- Effective time management - ability to manage self, time and priorities
- Excellent presentation skills
- Proficiency in Microsoft Word, Excel, Outlook, PowerPoint and Photoshop
- Fluency in English reflecting ability to communicate professionally (in writing and orally using proper grammar and spelling) and ability to work effectively and cross-functionally within the organization (internally & externally)
- Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
- Effort Factors (physical and mental demands)
- Ability to gather, interpret, analyze and provide recommendations on Sales trends and go-forward initiatives
- Superior time and organizational skills - ability to manage self, time and priorities and ensure all deadlines are met
- Ability to work independently with little or no supervision
- Must exhibit original thinking, creativity and initiative
- Physical is limited to those normally associated with other support positions in the company e.g. standing, walking and sitting, often for long durations at the computer

Working Conditions:

- Works the standard schedule of 37.5 hours per week; however, job requirements will include additional and/or extended work time as the business dictates
- Works in a well-ventilated modern office with natural and artificial light exposure
- Travel required for Sales & Marketing conferences and as dictated by the Company (approximately 6 times per year to World HQ in Marysville, Ohio)

COME GROW WITH US, WHERE THE GRASS REALLY IS GREENER

Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Scotts MiracleGro by accessing our Talent Network:
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The Scotts Miracle-Gro Company (NYSE: SMG) is the world's largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Scotts Miracle-Gro has helped to grow the nearly $7 billion global consumer lawn and garden market through product innovation, industry-leading advertising efforts and its trusted