Ecommerice & Digital Marketing Specialist - Fox Home

**BRAND: Fox Home**

**POSITION: eCommerce and Digital Marketing Specialist**

**LOCATION: Toronto Head Office (Yorkdale Mall)**

**Who are we?**

Fox Group (10,000+ employees globally) - a leading, fast growing retailor and partner of choice to operate several well-known retail banners in Israel, Europe, and Canada - is excited to announce that we are working towards being the number one leading group in the retail industry in Canada In Canada, we currently operation Mango, Laline and Fox Home. Nike is also part of the Fox Group Canada and it is operated by Retailors. We couldn’t be more excited and it is a wonderful time to join our Group with all the growth opportunities and expansions down the pipeline, we will be sure to turn your retail job into your dream career.

**Fox Home is a global homeware and têxtile lifestyle brand founded in 2010. We offer a wide variety of high quality, fashionable home products at fair prices. Our focus is to deliver a unique and personalized shopping experience to all our clients. At Fox Home stores, you will find exciting product categories like table design products and tableware, bedding, kitchen essentials and cookware, bathroom essentials and home decoration.**

**Responsibility**

**E-Commerce**
- Co-create and lead the end-to-end e-commerce strategy for Fox Home Canada, ensuring alignment with brand vision, growth objectives, and customer needs
- Oversee the website development working with global Fox Home team and with third-party partners where applicable to deliver a site that clearly communicates and promotes the range and unique selling proposition of the products to meet the needs of the Canadian market.
- Develop and implement data-driven strategies to drive revenue growth, improve site performance, and optimize the customer experience
- Monitor and analyze key performance indicators (KPIs), including conversion rates, average order value, traffic, and sales, to identify opportunities for improvement and growth
- Own and optimize the e-commerce customer journey from site entry to checkout, ensuring an intuitive and frictionless experience that maximizes conversion
- Oversee the digital merchandising of the range, ensuring effective product placement, merchandising tactics, and visual storytelling on the site
- Collaborate with the creative and content teams to ensure digital merchandising strategies align with brand messaging, product launches, and seasonal campaigns
- Lead the development and implementation of high-converting landing pages, product pages, and promotional banners that drive sales and engagement
- Partner with the product and tech teams to ensure timely and efficient execution of on-site optimizations, feature updates, and tech enhancements
- Provide regular reports on key e-commerce metrics, insights, and action plans to senior leadership
- Use analytics tools (Google Analytics, Adobe, Shopify, etc.) to monitor performance and implement data-driven decisions to continuously improve the user experience and conversion rates
- Overall health and stability of the site including site-speed, mobile performance, Accessibility/AOSA compliance, Data/GDPR/CASL compliances etc.

**Digital Marketing**
- Develop and execute an organic digital marketing strategy to drive traffic and increase conversions.
- Optimize website content and structure using SEO best practices to improve search rankings and organic reach.
- Manage and grow Fox Home Canada’s social media presence across key platforms (Instagram, Facebook, TikTok, etc.), creating engaging and brand-aligned content.
- Monitor and analyze key website and marketing metrics, using data insights to refine strategies.

**About You**:

- Proven experience managing a C2B e-commerce website.
- Demonstarted success in collaboration with partners across the business and with third party providers.
- Minimum of 1 year of hands-on Shopify experience - required.
- Proven experience in UX/UI, mechanising and online conversion strategies.
- Experienced in SEO and digital marketing (Google, Meta, Retargeting) and campaign performance analysis - required.
- Familiarity with CMS platforms, payment systems and return management processes.
- Strong data analytics skills with advanced proficiency in Excel.
- Proficiency in Google Analytics (GA4) and other web analytics tools - required.
- Strong project management skills with the ability to juggle multiple priorities - required.
- Experience with Magento - an asset.
- Familiarity with ERP systems - an asset.

Experience in the Canadian e-commerce market - preferred

We thank all applicants for your interest in this exciting opportunity, however, only qualified applicants will be contacted.