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Manager, Digital and Performance Marketing
2 weeks ago
Position Summary At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. Did we catch your attention yet? If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun. then please keep reading Our Perks: - Fantastic employee discount on all Samsung products - Competitive Salary and Performance based incentive plan for all levels - Employer paid Medical and Dental coverage from day one - Group RRSP plan that helps you save for the future - Free on-site gym to get your sweat on - Subsidized Cafeteria; including free Starbucks coffee/latte machine - 4-day in-office work schedule Monday through Thursday - with Friday remaining a flex day to work remotely - Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning - Employee Referral program - we want great talent like you - Virtual Pet Care-to ensure the well-being and health of your beloved furry companions - Additional Well Being Days for better work life-balance The Digital & Performance Marketing Manager is responsible for developing strategies, executing plans, measuring performance and reporting insights around digital performance marketing activities, including but not limited to SEM, Affiliate Marketing, SEO, and Paid Digital Advertising with a focus on Acquisition, Growth and Conversion KPIs (Customer Acquisition Cost, Quality Lead Generation/Traffic, and Conversion Rate Optimization). Support the effort to develop and optimize a Full Funnel marketing view. They will be required to drive the continued growth of SECA’s Omni-Channel business through high traffic driving and higher converting tactics working alongside DTC Sales and Merchandising teams and Samsung Product Category Teams. The incumbent will support thought leadership in the digital marketing space supporting the education of various internal teams and continuously look for new ways to drive online business growth. Role and Responsibilities Planning (SEO, SEM, Affiliate) 25%: - Develops and executes annual and quarterly performance marketing strategy (including budget planning) for Paid Search and Affiliate Marketing across all lines of business (both B2C and B2B channels) - Work with agency partners (Google, Meta, etc.) to establish best practices that drive quality traffic, maximizes ROAS across channels (Add to cart > Conversion), and improves conversion - Incumbent will also collaborate with internal and external partners responsible for SEO to ensure integration of key insights to fully optimize efficiencies between SEO and SEM - Collaborates with internal and external CRM partners to leverage First Party data to integrate and optimize across performance marketing channels and onsite customer experience journey (e.g. retargeting) - Create proposals to internal business and finance stakeholders to secure funding for projects Agile Campaign Execution and KPI Optimization: 40%: - Ensures all in-house promotions are supported by working with DTC Marketing and Sales to establish promotion priorities across all performance marketing channels on an ongoing basis - Consistently collaborates with Media Agency to monitor and adjust tactics as required to meet campaign and overall KPIs - Supports creative development of digital marketing assets and leads creative campaign optimization by collaborating with Brand Marketing teams, Sales and Creative agencies to drive leads, revenue and ROAS targets - Lead the affiliate’s relationship and manage affiliate strategy, budgets, optimizations and invoicing - Experience developing, monitoring and reporting on Social Commerce campaigns (e.g. Paid Social, Instagram Shop, Tiktok shopping etc) - Collaborating with Marketing Finance and Operation on the development and management of internal business proposals, vendor quotation/reviews, and invoicing - Connecting customer journey across paid advertising, site experience - Bias for and experience developing attribution modelling, full funnel marketing analysis across all media (mass and digital owned, paid and earned) Insights, Analytics and Reporting - 35%: - Work with internal analytics stakeholders and Martech partners (eg. Product feed management) to ensure optimal ad and site tagging is established and maintained, avoiding disruptions/outages - Works with media agency and internal teams to analyze the effectiveness of digital marketing campaigns and provide timely feedback to implement updates/changes as needed - Monitor performance of activities and work with agencies to ensure each activities are optimized - Develops regular weekly, monthly, quarterly
