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Social Media Assistant

2 hours ago

Vaughan, Canada TAIE International Institute Full time

We are looking for a **Social Media Assistant focused on the Chinese market**, based in Toronto. This role is ideal for someone who understands Chinese social media, is familiar with education-related content marketing, and is comfortable working in both Chinese and English environments.

**Key Responsibilities**:

- **Content Creation & Publishing**:
Independently edit and produce videos and written content for **Xiaohongshu (RED Note), WeChat Video Channels, and WeChat Official Accounts.**
- **On-site Content Capture**: Assist with event coverage, regularly film and photograph **daily school life scenes** —including classes, breaks, sports, and extracurricular activities.
- **Competitor Research**:
Monitor and analyze competitors’ media content and marketing materials to stay ahead of market trends.
- **Social Media Localization**:
Follow the school’s **English social media platforms,** translate or caption selected content into **Chinese** and assist in sharing with Chinese marketing teams for **WeChat Moments distribution** (**Consistency and frequency are key—high-quality editing is not required.**)
- **Livestream Marketing**:
Once the social accounts reach certain number of followers, help organize and conduct **livestream sessions each month**.

**Qualifications**:

- **Reside in GTA. Able to work on-site in Thornhill, ON.**:

- Fluent in **Mandarin Chinese** (spoken and written) and **proficient in English**.
- Familiar with **Chinese social media platforms** (Xiaohongshu, WeChat, etc.).
- Experience in **content creation, short-form video editing, and social media management**.
- Interest or experience in the **education sector** is an asset.
- Self-driven, proactive, and comfortable working both independently and collaboratively.

Pay: From $42,000.00 per year

**Benefits**:

- Company events
- Discounted or free food
- Extended health care
- On-site parking
- RRSP match

Ability to commute/relocate:

- Vaughan, ON L4J 2T6: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person