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Community Relations Manager
3 weeks ago
**Job Type**: Full-time Permanent
**SUMMARY OF POSITION**:
The Community Relations Manager (CRM) is ultimately responsible for bringing the Outside
- Community into Our Community, so people can understand who we are and what we do. We
- want to highlight and show off all the great things we have to offer and the outstanding services
- we deliver each-and-every day. The CRM will grow our lead base and turn prospects into
- residents.
Reporting to the General Manager and/or designate and supported by the Director of Sales and
- Marketing, the responsibility of the CRM is to build relationships, identify sales leads and engage
- decision makers to qualify potential residents through networking, event planning/hosting, and
- seniors’ living options and have a proven track record of closing sales, along with a passion for
- working with seniors.
**RESPONSIBILITIES**:
Included but not limited to:
- 1. Achieve occupancy targets by working with the GM and site leadership teams to
- establish, nurture and close client relationships. To accurately forecast client needs and
- behaviors.
- 2. Arrange and host prospect tours
- 3. Identify community events, sponsorships and other local opportunities for the community
- to participate.
- 4. Utilize and maintain the community database on a daily basis. Computer skills are a
- must.
- 5. Understand market trends, as well as competitor services and offerings from features,
- rates, incentives, special offerings, occupancies, etc., all to maintain a competitive edge.
- 6. Working closely with the General Manager and the Director of Sales & Marketing to- create the community marketing plan and annual budget.- 7. Distribute marketing collateral such as brochures, posters, etc. in targeted locations (i.e.- health units, seniors’ centers, community centers, churches etc.).- 8. Work with other CRM’s to share insights and best practices, including monthly- teleconference calls and quarterly meetings.- 9. Collaborate with the GM and other departmental managers at weekly meetings to- ensure operational excellence. This will include training employees on customer service- techniques and facilitating site tours.- 10. Meet and/or communicate daily with the General Managers and weekly with the Director,- Sales & Marketing.- 11. Required to work positively and collaboratively with all team members and supervisors.- 12. Additional duties as directed by the site GM when required.**QUALIFICATIONS**:
1. A minimum of 3 years of sales and customer service experience required- 2. A passion working with seniors-
- 4. Must have reliable transportation and be able to travel locally responsibility- 5. All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.**SKILLS AND ABILITIES**:
1. Effective written and spoken communication skills- 2. Excellent interpersonal skill- 3. Work independently and in a team environment- 4. Highly organized and able to multi-task- 5. Highly self-motivated, with a passion for delivering outstanding results- 6. Ability to work weekends, evenings and/or flexible hours (i.e. to attend/facilitate- meetings/events), as required- 7. Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint)- 8. Knowledge and previous use of a CRM or Data Base management system.- 9. Ability to travel, as required.
