Regional Sales Manager- Ontario Region

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

**Purpose Statement**:
The Regional Sales Manager will be accountable for the execution of the Food Service Division (FSD) Strategic plan priorities and AOP objectives for Ontario and sales team. In addition to coordinating with national assets (Customer Marketing and Culinarian Team) against the growth management of assigned market targets.

This professional should live close to our Canadian headquarters in Woodbridge ON since a hybrid work schedule is required

**Key Accountabilities and Outcomes**:
**Leadership**
- Drives Associate performance and engagement via Rich’s Great Leader Drivers
- Develop and train direct sales force in sales techniques and RPC infrastructure resulting in efficiency and incremental results
- Conduct quarterly Performance & Objectives (P&O) conversations with each direct report focusing on individual strengths and individual develop plans
- Mentor/Coach direct sales organization to their individual development plans resulting in enhanced associate development
- Liaison to FSD and Canadian HQ in establishing process and procedures required for a direct sales force

**Sales Management**
- Understand and execute assigned support of FSD (3) Strategic Plans
- Flawlessly execute Playbook tactical imperatives
- Co-Develop (with National Sales Manager) and execute market plans within assigned geography including:

- Measured penetration of assigned 80/20 operator base holding and driving distribution - LLO’s
- Aggressively driving distributor access and operator pull-through of New product priorities
- Key segment support (Big-3/C&U/Street/etc...)
- Achieve volume and margin plans by segment including: base solidification and growth, strategic category incremental growth, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
- Build, and coordinate the execution of, individual market plans and quarterly governance structures including: Category/Segment/Operator specific targeting to tactically capture category share in every market.
- Maintain transparent governance of all assigned market accountabilities: Volume/Sales by segment, customer type, budgets, promotional/event calendars, through pipeline and zone governance metrics
- Support FSD intelligence capture initiatives

**Knowledge, Skills, and Experience**:

- Minimum 7 years in the Food Service Industry in a sales or business development role. Bakery industry a plus
- Minimum 3 years of experience in managing a direct salesforce or brokers including demonstrated successful talent management knowledge and skills _strongly preferred_
- Bachelors degree or post secondary education required (college/university diploma/degree) in marketing, business, economics or related field. MBA preferred.
- Experience in managing teams and projects
- Proven change management capabilities
- Competency in influencing and negotiating
- Solid written and verbal communications skills to include strong presentation skills
- Solid understanding of product and P&L’s, strong business and financial acumen
- Ability to multi-task, problem solve and troubleshoot
- Competency in sales management and systems
- Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint. Experience with Salesforce or other CRM
- Travel up to 15% in the Ontario region

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