Beauty & Wellbeing PR & Influencer Manager Uk

JOB TITLE Beauty & Wellbeing PR & Influencer Manager UK

LOCATION Kingston

Scope Local

Reporting to Hair Care Category Lead

JOB PURPOSE

The Beauty & Wellbeing (B&W) division at Unilever houses iconic and loved Hair & Skin Care brands. This role will focus on TRESemme & Shea Moisture. PR and Influencer Marketing is a critical pillar in brand marketing plans to drive brand equities, engagement, and overall business objectives.

Unilever Beauty & Wellbeing UK is looking for a PR & Influencer Marketing expert to drive the use of the voice of others to amplify brand messages to authentically build credibility and trust with its audience to drive business and communications goals. This role will focus on TRESemme and Shea Moisture.

This role is hyper focused on execution of:

- TRESemme and Shea Moisture external communications, PR & Influencer Marketing in the UK
- Executing the integrated communications plans for both brands including events
- Building relationships with stakeholders in the market
- Leveraging knowledge / experience of multicultural beauty/hair and the cultural landscape is a must.
- Partnering with the local brand marketing and media teams, and global PR & Influencer teams to deploy specific plans and assets in market.
- Managing annual PR and Influencer Marketing budgets
- Managing PR and Influencer marketing agencies
- Leading the PR & Influencer measurement and in-market optimization
- Setting KPIs for PR and influencer marketing programs in the market
- Maintaining strong media contacts and being the external-facing PR and Influencer marketing expert for TRESemme and Shea Moisture
- Manage local issues & risk.

RESPONSIBILITIES
- An expert in PR, communications, and influencer marketing (6-8 years of experience either at an agency and/or in-house), with perfect understanding of what does and does not work in PR and Influencer Marketing channels.
- A passionate beauty publicist and influencer marketer who can create and pitch compelling stories to deliver maximum earned coverage across earned and paid channels. Must be knowledgeable / expert in multicultural beauty and hair and the cultural landscape.
- A relationship builder with media that has a network of existing media contacts with consumer and trade beauty print and online media, and broadcast outlets.
- A self-starter who is obsessed with tangible business results, OKRs and pioneering new models - pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
- Ability to see all the priorities across the total brand to deliver the most optimal annual execution across PR and influencer marketing with breakthrough results.
- A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity.
- Proven track record with executing resonant PR and influencer marketing programs in the UK.
- A strategic executor that leverages the thinking skills to develop strong programmes for beauty brand campaigns and has an eye on cultural relevancy and purpose.
- A strong business mindset focusing on what is needed to drive impact and business results for the brands.
- Define the network of agencies that your brand will work with to meet goals.
- Ability to work independently and own work/projects.
- Be in control of risk & issues management - identify potential risks, mitigation, contribute to live issues management led by corporate comms incl. seeking the correct inputs from brand, R&D

ALL ABOUT YOU
- Strategic thinking combined with strong bias for execution.
- Knowledge/experience in multicultural beauty/hair and the cultural landscape
- Relationship builder and publicist
- Brand PR crafting
- Social Influencer content expert and management
- On top of cultural, beauty, and lifestyle trends
- Strong storyteller (verbal and written skills)
- Strong ability to influence and manage stakeholders.
- Understands the dynamics of building and managing reputation.
- Channel management: knows how to build, maintain, and evaluate external channels including social media.
- Good knowledge of the UK media landscape
- Communications generalist, with an all-round excellent working knowledge of the various disciplines of communications such as media/public relations, social media/digital and issues management

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpos