Manager, Experience Marketing and Promotions

**Employment Information**:
**Job Type**:Permanent, Full Time
**Salary Range**:$96,307.00 - $120,384.00 - $150,479.00
**Expected Salary**:Our typical hiring range will be +/- 10% of the midpoint listed above. Factors influencing this decision include qualifications and market conditions for the role.

**Overview**:
BCLC’s two offices are located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam Indian Band), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples in Vancouver and the Tk’emlúps te Secwépemc territory, situated within the Secwépemc Nation in Kamloops. We honour and respect the people, the territory, and the land we are part of.

Joining the Social Purpose & External Relations division at BCLC means you’ll be working with a dedicated group of talented professionals in Communications, Social Purpose and Community & Stakeholder Engagement, ESG, Public Affairs, Player Health, Customer Support Operations, Business Intelligence, Marketing, CRM and Loyalty. As a Crown Corporation that earns more than a billion dollars in annual profit, BCLC’s commitment to giving funds back to the province is an integral part of our business, but still only one piece of a bigger picture. BCLC is committed to creating a welcoming workplace where everyone feels safe, included, and valued. For us, that means building a team that reflects the diversity of the communities we serve. We all are winners when differences are respected, valued and celebrated.

At BCLC, we exist to generate win-wins for the greater good. We believe everything we do must benefit the well-being of all involved. Through our Social Purpose, we aspire to make sure, in all of our endeavours, transactions and relationships - in the most important sense of life, livelihood, meaning, and well-being - nobody loses, and every person we touch comes out ahead.

Social Purpose is the driving force of our business, our opportunity to create a better world through innovation, engagement, and connection. BCLC aims to provide something unique that not only fills a need, but provides value to the province. Join the team responsible for telling our story, building stakeholder relationships, connecting with communities, and achieving our strategic vision for player-centered sustainable growth.

**Job Summary**:
The Manager, Experience Marketing and Promotions leads the strategic planning, development and execution of all in-person marketing experiences and promotions across the Enterprise. This role supports our Stakeholder Engagement team in activating against our sports sponsorships to deliver on BCLC partnership goals & objectives while also supporting our B2B business in the development of promotions for our PlayNow partners in Saskatchewan and Manitoba.

**Key Accountabilities**:

- Leads the strategic planning and development of all in-person marketing experiences across the lottery, sports and casino business units including marketing events and activations, immersive signage experiences and marketing stunts.
- Leads the strategic planning and development of all marketing promotions both in BC and our PlayNow B2B partners in Saskatchewan and Manitoba, creating relevant, timely promotions that incentivize acquisition, product trial and player retention.
- Leads the marketing activation for all sports sponsorships including marketing experiential and promotional activities to support BCLC partnership goals & objectives.
- Ensures Experience Marketing strategies and plans are implemented and aligned with Player Experience (PX) strategies to address player/retailer pain points/barriers.
- Collaborates with functional teams and stakeholders across the business to identify, plan and lead the creation of marketing experiences and promotions.
- Oversees performance and optimization, ensuring experiences and promotions are tailored to deliver against marketing outcomes and the BCLC corporate strategy. Undertakes a test and learn approach to maximize impact. Monitors effectiveness, establishing KPI's and reporting for areas of accountability.
- Stays up to date with industry trends & innovations to drive team ideation and experimentation.
- Oversees the development of Promotions & Marketing Experience Standards, policies, practices, and procedures, ensuring compliance and accountability.
- Collaborates and fosters strong, productive, and positive relationships with key internal stakeholders, as well as external stakeholders. Manages the Experiential Marketing Agency relationships on behalf of the Enterprise Marketing team.
- Provides strong people leadership to the Experience Marketing & Promotions Capability by championing BCLC's vision, mission and Values in Action; practicing meaningful recognition; communicating with staff regularly; developing, coaching and mentoring team; conducting performance management, and supporting culture and change management initiatives.
- Manages a budget, consisting of sal