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Digital Marketing Specialist

3 weeks ago

Abbotsford, Canada Bloomin' Easy® Plants Full time

**Job Title**: Digital Marketing Specialist

**Job Type**: April to December (Part-time during the school year, Full-time in summer) - In person

**Company**: Bloomin' Easy Plants

**Location**: Abbotsford, B.C.

**Compensation**: $24/hour

**About Us**:
Bloomin' Easy is a national plant brand with a mission to simplify gardening for young homeowners. We're dedicated to ensuring that gardening is enjoyable for everyone, especially those with busy lifestyles. By collaborating with renowned plant breeders, we curated a unique collection of beautiful, low-maintenance plants. We are committed to staying at the forefront of the horticulture industry, embracing new technology, and staying ahead of emerging trends. Our passion for creativity drives us to continuously strive to leave our mark in the world of gardening.

**Position Overview**:
Are you a university student with a knack for digital marketing and creative content? We have an exciting opportunity for you Join us for a year-round position that offers part-time hours during the school year and full-time engagement in the summer. As a Digital Marketing Specialist at Bloomin' Easy Plants, you'll be a key player in promoting our unique plants to our target audience.

**Responsibilities**:
As a Digital Marketing Specialist, your role includes:

- **Social Media Management**: Develop and execute engaging content across platforms like Instagram, TikTok, and Pinterest to boost brand awareness and engage our audience.
- **Content Creation**:Craft persuasive copy for online campaigns and product descriptions.
- **Paid Advertising**:Oversee effective paid advertising campaigns to maximize ROI.
- **Campaign Optimization**:Analyze data to identify opportunities for increased sales.
- **Data Analysis**: Scrutinize data to identify trends and optimize marketing strategies.

**Qualifications**:

- Currently enrolled in a Marketing, Business Administration, or related program (university students preferred).
- Prior digital marketing and e-commerce experience is advantageous.
- Strong creative and adaptable mindset with a passion for online marketing and plant-related content.
- Proficiency in data analytics and social media platforms.
- Exceptional written communication skills.
- Detail-oriented with outstanding organizational abilities.
- Self-driven, proactive, and collaborative team player.

**How to Apply**:
Join our team of self-motivated digital marketers and plant enthusiasts. To apply, please submit your resume, cover letter, and any relevant portfolio samples.

**Extra Mile**:

- Video Resume: Create a brief introduction video showcasing your communication skills and enthusiasm.
- Social Media Campaign: Design 3-5 social media posts highlighting your qualifications for this role.