Digital Marketing Advisor

McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. At McKesson Canada, we touch the lives of 12 million Canadians every day. We carry more than 35,000 products in 12 distribution centers and ultimately provide distribution to 6,300 retail pharmacies, 1,350 hospitals, long-term care centers, clinics and institutions all over Canada. But we're so much more than a distribution company. We've automated 2,500 retail pharmacies and dispense over 100 million doses a year through our automation solutions. Manufacturers, healthcare providers and patients count on us for a full range of services that contribute to the quality and safety of care for us all.

At McKesson Canada, you’ll help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all.

**Job Summary**

**Section A - Responsibilities**
- Manage our BPS specific online channels to ensure effective brand story, voice, and development of content specific to online
- Determining the correct mix of digital channels for both always-on and campaign-specific programs.
- Partnering with stakeholders to deliver creative, data-driven digital plans.
- Continually monitoring marketing effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.
- Driving website traffic which converts to sales pipeline.
- Leveraging content across all digital marketing channels including, web, social, and paid advertising.
- Analyzing program effectiveness and using the data to recommend content enhancements and optimize digital programs.
- Researching and evaluating new technology trends and identifying new optimization opportunities.
- Leads the assessment and implementation of marketing technology platforms required for the team to achieve their digital ambitions
- Works with cross-functional teams, including Communications, Business Development and others to develop omni-channel plans that drive growth

**Section B - Position Requirements**
- Typically has 3-5 years of professional digital marketing experience, specializing in management of online channels and in-house development of digital content and campaigns
- Healthcare industry experience
- Minimum 3+ years’ experience developing digital marketing plans and executing activities that achieve revenue goals
- Experience managing online channels and associated tools (websites, CMS platforms, Google Analytics, LinkedIn ads, etc.)
- Strong writing skills, including experience editing content with an eye towards improving SEO and impact
- People-savvy collaborator with the confidence to manage stakeholders
- Experience successfully managing projects in a complex, matrix organization
- Experience with Canva or other design software and proficiency to create some assets for online channels in house
- Attention to detail, solid organizational skills and proactive project management
- Marketing automation system experience

LI-AR2

LI-Hybrid

At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That’s why we have a Total Rewards package that includes comprehensive benefits to support physical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at McKesson, please click here.

As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.

**Our Base Pay Range for this position**

$82,800 - $138,000

**McKesson is an Equal Opportunity employer.**

The materials on this site are provided without warranties of any kind, either expressed or implied, including but not limited to warranties regarding the completeness of information contained on this site or in any referenced links. While McKesson attempts to update this site on a timely basis, the information is effective only as of the time and date of posting.

The information on this site is for information purpose only and is not intended to be relied upon with legal consequence.

**Join us at McKesson