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Paid Media Strategist

3 weeks ago

Toronto, Canada Northern Full time

**About Northern**

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

**What We’re Looking For**

We are looking for an experienced**Paid Media** **Strategist** (**Contractor)**to join our paid media team. This role will be key in leading the development and execution of data-driven, results focused, high performing paid advertising campaigns. This successful contractor has knowledge and experience in cross-channel campaigns and pairs it with a deep understanding of start to finish execution of paid advertising campaigns from the **research, plan, implement, and report on paid advertising campaigns** and everything in between, across a variety of platforms and tactics such as **Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn**, and more.
- _Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace_

**Benefits of Becoming a Northern Contractor**
- Competitive Rates
- Flexible work to promote work-life integration
- Remote-first or hybrid flexibility
- Asynchronous work
- Supportive Operations Team
- 30-40 hours per week
- 3-6 months engagement with high extension potential

**Key Responsibilities**
- ** Lead paid media strategy and execution** across platforms like** Google, Meta, TikTok, Pinterest, Snap, and LinkedIn -**owning **campaign planning, setup, optimization**, and** reporting**:

- **Develop data-driven campaigns** that align with **client goals and KPIs**, using **research, audience targeting**, and **performance insights** to drive measurable results
- **Monitor and manage campaign performance**, making **strategic optimizations, troubleshooting** issues, and proactively identifying opportunities for improvement
- **Create and present detailed reports and performance insights**, clearly communicating results, trends, and **actionable recommendation**s to clients and internal stakeholders
- Act as a **trusted client partner,** participating in calls, **providing strategic direction**, and ensuring **alignment between campaign execution and business goals**:

- **Oversee campaign quality and performance,** reviewing and** optimizing ad copy,** landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
- **Own media pacing and budget management,** ensuring campaigns stay on track and aligned with planned spend and performance expectations
- **Support business growth efforts**, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts

**Knowledge, Education & Experience Required**
- ** 5+ years of experience in digital advertising**, with a focus on paid campaign execution
- Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
- **Proven track record of developing and executing high-performing digital advertising strategies** across platforms such as **Google Ads, Facebook Ads, and YouTube**:

- **Hands-on experience managing campaigns in Facebook and Google Ads**, including SEM, PPC, and CPM trends
- **Comfortable presenting campaign metrics and performance insights**, both internally and to clients
- **Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics** (certification is an asset)
- Google Ads and Google Analytics certifications are preferred
- **Strong analytical mindset with the ability to make data-driven decisions**:

- Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
- Supreme attention to detail
- Comfortable with daily video conferencing and remote communication tools

**Equity and Diversity