Lifecycle Marketing Specialist

4 days ago

Mississauga, Canada Tru Earth Full time

Tru Earth is looking for a **Lifecycle Marketing Specialist** to join our team
- Join our team at Tru Earth, a proud B-Corp certified organization, where your work will not only contribute to our success but also align with our commitment to social and environmental responsibility, making a positive impact on the world while fostering a purpose-driven and sustainable workplace culture._
- At Tru Earth we dedicate to make true lasting change that helps save the planet. This begins with a diverse employee base and an inclusive work environment. We are continuously working to ensure our processes and policies are inclusive to all and respects varying experiences and needs. We are proud to be an equal opportunity employer that values and welcomes a diverse employee base. _

**Diversity is a fact, Inclusion & Equity is a choice, Belonging is an outcome.**

**Main Job Tasks, & Duties**
- Create, manage, and optimize automated lifecycle flows (e.g., welcome series, cart abandonment, win-back).
- Craft personalized content for diverse customer segments to boost engagement and conversion.
- Monitor campaign performance, using data to guide optimization and improvements.
- Collaborate with digital, brand, and creative teams to execute impactful campaigns.
- Implement customer segmentation strategies for targeted messaging.
- Ensure marketing activities comply with industry regulations and best practices.
- Support broader marketing efforts (Sales, Fundraising, Business Planning).
- Integrate ESG storytelling and brand mission into lifecycle touchpoints for stronger emotional connections.

**Education and Experience**
- University degree in Business Administration, Marketing or related field
- Hands-on experience with marketing automation platforms such as Klaviyo, Postscript, Attentive. Familiarity with loyalty program tools is a plus.

**Key Skills and Competencies**
- Ability to develop and implement effective marketing strategies that align with business goals.
- Strong ability to interpret data, generate insights, and make strategic recommendations to enhance campaign performance.
- Innovative mindset to craft engaging marketing campaigns that capture customer interest.
- Strong organizational skills to manage multiple projects simultaneously, ensuring timely delivery and quality.
- Proven ability to work effectively in cross-functional teams, fostering a collaborative work environment.
- Excellent written and verbal communication skills, with meticulous attention to detail.
- Capacity to thrive in a fast-paced, evolving environment, embracing change and new challenges.
- Genuine interest in environmental issues and sustainable living practices, aligning with our company’s mission and values.
- Tru Earth does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Tru Earth property and therefore, Tru Earth will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Tru Earth's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Tru Earth must be in place and current._

Pay: $70,000.00-$85,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: Hybrid remote in Mississauga, ON

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