Data Analyst
1 week ago
**About us**
Our work environment includes:
- Work-from-home days (3 days a week)
- Flexible working hours
- Growth opportunities
**Responsibilities**:
- Develop analytics for digital marketing campaigns and programs
- Analyze patterns to better understand performance and identify actionable insights from the data
- Develop and analyze reports that provide actionable insights into digital content performance and impact as it relates to the client buying journey
- Build and maintain interactive and user-friendly data visualizations, dashboards and analysis tools
- Manage accurate reporting of key data metrics used for decision-making
- Communicate findings to key stakeholders in a relatable and timely manner
- Help marketing and business development teams develop digital analytics use cases that are connected to key business outcomes
- Design, execute and analyze tests for performance and direct marketing efforts
- Work collaboratively with governance stakeholders to identify and fix data quality issues
- Regularly meet with stakeholders across marketing and IT related to data needs and usage
- Collaborate with stakeholders to align data requirements with business strategy objectives
- Build strong documentation using common data definitions
**Your Capabilities and Credentials**
- A bachelor's degree in economics, commerce, business administration, maths, engineering, or public administration is required.
- Problem-solving, analytical, and critical thinking skills, driven by a deep sense of curiosity
- Minimum 1 year of professional experience in marketing data analysis
- Strong reporting skills to present insights concisely
- Strong business knowledge
- Able to work with other departments to implement new tools and processes
- Knowledge of data architecture
- Experience working with and merging large datasets and developing detailed logical analyses
- Experience with marketing analytics tools, specifically Google Analytics (GA4 preferred) and Adobe Analytics
- Proficiency with modern data tools, specifically SQL and (Tableau/Power BI)
- Experience with marketing automation platforms, Marketo and HubSpot preferred
**Salary**: $50,000.00-$65,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Life insurance
- Paid time off
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay
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