Digital Marketing Instructor

4 days ago

Toronto, Canada 2U Bootcamps Instructional Engagement Full time

**The Job**:
2U is seeking a Digital Marketing professional who has a passion for making a difference. Our students have a diverse background, from working professionals to recent college graduates \ who seek to transition into careers in Digital Marketing. Instructors will have a direct hand in changing the lives of our students.

**_ This is a fully remote, part-time position.
- **

**Why teach with us?**

Instructors, with the help of teaching assistants; lead classroom discussions, emphasize the meta-skills and core concepts, support students in their projects and challenges, and provide feedback to students.

You don't have to have a ton of experience with teaching You just have to be a lifelong learner, proven teacher or mentor, or love to help people change their lives to succeed.

**What You Will Do**:

- Lead online lectures following a detailed lesson plan that includes an active discussion environment and project-based learning
- Bring the learning experience to life by building community and enhancing relevance by drawing on your own industry experience
- Provide support and encouragement to students as they go through a life-changing experience
- Create an engaging, positive, and inclusive learning environment for our student
- Increase participant engagement using different facilitation tactics
- Guide large and small groups of learners in an empathetic manner
- Amplify student satisfaction by creating a positive classroom culture
- Communicating timely with students and leveraging effective interventions by sharing resources
- Ensure that homework is graded on-time, and occasionally assist with grading

**Skills & Requirements**:

- Bachelor's Degree Preferred
- Minimum of 5 years of work experience in Digital Marketing
- Must have a laptop, camera, and reliable internet access
- One additional monitor, microphone / headset are highly recommended
- A positive attitude
- Ability to deliver lesson plans provided by 2U
- Share your own professional experiences and industry insight with the students
- Be able to infuse empathy, support, encouragement, and fun into the student experience

Proficiency in the following is required:

- Marketing Strategy - Brand Strategy, Brand Building, Marketing Metrics, Marketing Optimization, Product/Market Fit
- Digital Advertising - Google Keyword Planner, Google Ads, and Display Advertising
- Web Analytics and Design - Search Engine Optimization, Google Analytics, A/B Testing, HTML/CSS, JavaScript, and WordPress
- Content Marketing - Social Media Analytics, Social Media Platforms, Search Engine Optimization (SEO) for Content

**Logistics**:

- 18-week program (this is a part-time commitment)
- M/T/TH OR M/W/TH schedule
- Classes: 5:45 - 10pm (includes office hours and break)
- Classes are taught live online

**Perks**:

- Maintain your current career while teaching
- Paid Sick and Safe Leave
- Access to Wellness and Educational Resources
- 20% Discount on 2U Short Courses
- Hone your skills by teaching and mentoring others
- Expand your network by joining the thousands of industry professionals who make up our instructional staff
- Experience the gratitude and fulfillment that comes along with teaching and giving back to the tech community

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