Content & Communications Specialist

3 days ago

Winnipeg, Canada Rockport Investment Group Inc. Full time

**Job Overview**

**Duties**
- **Content Strategy**: Coordinating with the Marketing Strategy Manager, develop and implement a comprehensive content strategy that aligns with the company’s overall marketing goals and brand voice including creating compelling written and visual content, editing, and proofreading material to maintain brand consistency and tone.
- **Monitor Performance**:Monitor and analyze content performance metrics on engagement rates from newsletters and communications to continuously improve content quality and effectiveness.
- **Customer Communication**: Manage relationships with current and potential tenants through regular updates, newsletters, and one-on-one communication when necessary. Manage feedback loop from tenants and clients to continuously refine communication strategies.
- **Internal Communications**: Develop and implement campaigns for staff to increase buy in, leverage performance and reduce staff turnover.
- **Management: Responsible for mentoring and developing junior staff within the marketing division, fostering a culture of growth and learning.**:

- **Public Relations**: Develop media relationships, write press releases, and manage the company’s reputation and PR strategy.
- **Event Coordination**: Organize webinars, meetings, and events to keep current and potential clients/tenants engaged and informed.
- **Sod turning/building launch events**: Schedule and Organize based on Project Milestones, assure stakeholder and media attendance, manage brand assets (branded shovels, hard hats etc)
- **Market Research**: Conduct research to understand the needs and preferences of tenants and potential clients to guide communication strategies and to keep us ahead of the curve.

**Qualifications/Skills**
- Bachelors Degree in Marketing, Communications, Journalism or a related field.
- Minimum 3-5 years of experience in content creation.
- Strong interpersonal and communication skills, particularly for handling client relations.
- Strong writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences.
- Very Charismatic our forward face of the company
- Knowledge of PR, communications, and event management.
- Understanding of market trends and client behavior.

**Benefits**:

- Extended health care
- On-site parking
- Paid time off

Licence/Certification:

- Class 5 Licence (preferred)

Work Location: In person

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