Social Media Growth Manager

_**Please be advised, that this is not a job for compensation and is completely voluntary**_

**Organization: Canada’s Largest Multicultural Festival**

**Event Overview**

Immerse yourself in a high-energy, **free** celebration of multiculturalism at Toronto’s iconic Yonge Dundas Square (Sankofa Square) This festival features vibrant performances, interactive exhibits, and global cuisine. We’re seeking a **Social Media Growth Coordinator** to amplify our digital footprint and engage broader audiences online.

**Position Summary**

As the **Volunteer Social Media Growth Coordinator**, you will craft and implement strategies to boost follower counts, increase engagement, and foster community across our social channels (e.g., Instagram, Facebook, TikTok, Twitter). You’ll collaborate with the marketing team to execute content plans that showcase the festival’s diverse programming and community spirit.

**Key Responsibilities**
- **Growth Strategy & Implementation**:

- Develop and deploy social media strategies aimed at increasing followers and boosting engagement rates.
- Identify new platforms, tools, or trends that could be leveraged for event promotion.
- **Content Planning & Creation**:

- Collaborate with photographers, videographers, and content creators to gather material for social media posts.
- Craft compelling captions, calls-to-action, and hashtags aligned with the festival’s multicultural theme.
- **Community Management**:

- Respond to comments, messages, and mentions in a timely, courteous manner.
- Engage with relevant online communities, cultural groups, and influencers to drive festival awareness.
- **Analytics & Reporting**:

- Track and analyze key performance metrics (followers, likes, shares, comments, reach).
- Provide regular updates to the event committee, adjusting tactics based on insights and trends.
- **Collaboration & Coordination**:

- Work closely with the broader marketing team, Influencer Marketing Coordinator, and other volunteers.
- Ensure cohesive messaging across all digital platforms, maintaining brand consistency and promoting festival events.

**Qualifications & Skills**
- **Social Media Expertise**: Proven track record or strong understanding of growing online communities (Instagram, Facebook, TikTok, Twitter, etc.).
- **Communication Skills**: Ability to craft engaging content and effectively interact with the public.
- **Analytical Mindset**: Familiarity with metrics and reporting tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics).
- **Creativity**: Skilled at brainstorming and executing innovative ideas for campaigns or viral content.
- **Team Player**: Comfortable collaborating with marketing, logistics, and production teams.
- **Cultural Appreciation**: Passion for diversity, inclusivity, and community-driven events.

**What’s in It for You?**
- **Practical Experience**: Sharpen your social media growth and analytics skills in a real-world setting.
- **Professional Networking**: Connect with community leaders, performers, and fellow marketing enthusiasts.
- **Skill Development**: Enhance your content creation, data analysis, and community engagement abilities.
- **Volunteer Certificate & References**: Receive official recognition and a potential reference for future career opportunities.
- **Community Impact**: Help shape and share the story of a major multicultural festival in the heart of Toronto.

**Time Commitment**
- **Pre-Event**: Develop growth strategies, schedule content, and implement targeted campaigns.
- **During Event**: Capture live content, post real-time updates, and engage with online audiences.
- **Post-Event**: Share highlights and coordinate post-event recaps to maintain engagement and audience loyalty.

**Ready to Apply?**

**Job Types**: Internship, Volunteer

**Benefits**:

- Casual dress
- Discounted or free food
- On-site parking

**Education**:

- DCS / DEC (required)

**Experience**:

- Fundraising: 2 years (preferred)

Work Location: Hybrid remote in Toronto, ON

Expected start date: 2025-02-15