Public Relations Coordinator

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you
**What will you work on?**

The Public Relations Coordinator for North America contributes to Spin Master’s success by assisting in the execution of innovative, strategic communication plans, brand PR campaigns, media relations and industry events in support of building Spin Master’s reputation and awareness for toy, entertainment, and digital offerings.

This dynamic position will work closely with our internal marketing, brand, media, digital, social creative department and agency partners. This position is based at Spin Master’s global headquarters in Toronto and reports directly to the Director, Global Communications.

**How will you create impact?**

**External Communications & Brand PR**
- Assist in the development of assets for Spin Master’s brand PR campaigns as part of broader multichannel integrated marketing plans for Spin Master’s portfolio of toy, entertainment and digital brands, delivering results on time and on budget.
- This includes: the development and approval process of PR assets including seasonal fact sheets, look books, compiling of images, updating the company’s corporate website with assets, shipping of samples etc.
- Act as the point of contact for external media tours and industry trade shows, coordinating, developing key messages and attending the taping/run throughs to ensure Spin Master products are presented accurately.
- Support the execution of agreements and contracts in working with paid media and celebrities in coordination with in-house legal team.
- Support Corporate Communications, assisting with the drafting of press releases, LinkedIn updates, executive bios, media briefing documents for interviews and website copy.

**Media/Trade Events**
- Support the planning and execution of media previews and industry trade events, including coordination of event logistics, development of creative assets, shipping of samples, liaising with event organizers.
- Act as a brand ambassador at events both in Canada and the US.
- Track and coordinate development of ads with internal creative team for toy/entertainment/licensing trade publications.

**Media Monitoring & Reporting**
- Coordinate the review and company-wide dissemination of daily media briefings.
- Maintain internal media lists, research key media and provide proactive and reactive service to media including triaging the company’s media relations inbox and organizing and shipping products for editorial print and television shoots.
- Assist with invoicing and payment processing for PR campaigns and events.
- Monitor and update content for the company’s corporate website including coordination and upload of materials (fact sheets, images) for media.

**Cross Functional Support & Miscellaneous**
- Assist in the drafting of award submissions and tracking of industry and media awards.
- Coordinate samples and communications for Internal and CSR.

**What are your skills and experience?**
- Public relations experience: 1-2 years
- Relationship management with external agencies, vendors, and business
- Familiarity with Cision and Critical Mention platforms
- BA or Certificate in Public Relations, Communications, or related field of study
- #LI-Hybrid_
- #Spinmasterishiring_
- #ZR_

**What you can expect from us**:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks

**What’s it like to work here?**

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- We do appreciate all interest; however only those selected for interview will be contacted._