Digital Activation and Performance Analyst

20 hours ago

Vancouver, Canada OMD Vancouver Full time

OMD is a global advertising agency specializing in multimedia planning, buying and performance marketing. Working with many recognized BC, Canadian and international brands, we are the largest full-service media agency in Western Canada, managing campaigns across North America.

**The Opportunity**

Reporting to an experienced performance and analytics director you will work on large, complex and high-profile brands, receiving top training and mentorship with a long runway for growth.

**Responsibilities**:
1. Digital Activation
- Brief and coordinate platform activation specialists (search, social and programmatic) to ensure flawless implementation of campaigns
- Purchase direct-to-vendor digital ad buys (e.g. video, audio, non-biddable video, audio, social, etc.)
- Work with planning teams to design a tagging infrastructure aligned to measurement plan
- Liaise with ad-ops technicians to implement tags
- Coordinate trafficking of all digital ad materials

2. Performance Management
- Oversee and inspire continual KPI improvements toward a defined business goal
- Make data-informed investment optimization decisions across platforms

3. Analytics
- Provide regular campaign performance reports on a pre-determined cadence including pacing, KPI trends and optimization highlights
- Collaborate with planning leads by providing audience, tactical, and market insights to inform overall strategic direction.

Technical Qualifications
- Degree, diploma, or certificate in digital marketing, data analytics or other relevant areas of study
- 2-4 years experience in digital marketing, platform or relevant area
- Google, Meta or other platform certifications a benefit but not a requirement
- Strong analytical, communication and leadership skills
- Knowledge of industry trends and standards

**Job Types**: Full-time, Permanent

Pay: $60,000.00-$65,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

**Location**:

- Vancouver, BC (required)

Work Location: In person

Expected start date: 2025-08-04

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