Digital Performance

13 hours ago

Vancouver, Canada OMD Canada Full time

OMD is a global advertising agency specializing in multimedia planning and buying across all channels, digital and traditional. Working with many recognized BC, Canadian and international brands, we are the largest full-service media agency in Western Canada, managing campaigns across North America.The OpportunityWe are looking for a bright, talented, and very curious individual to join our growing digital performance team. You will be part digital activation specialist, part digital analyst, and part performance manager. The ideal candidate is analytical by nature, a nerd for tech, and gets a charge out of continually improving campaign performance to maximize your client’s investment.Reporting to an experienced digital director you will work on large, complex and high-profile brands, receiving top training and mentorship with a long runway for growth.The OpportunityJob ResponsibilitiesDigital Activation CoordinationBrief and coordinate platform activation specialists (search, social and programmatic) to ensure flawless implementation of campaignsWork with planning teams to design a tagging infrastructure aligned to measurement planLiaise with ad-ops technicians to implement tagsCoordinate trafficking of all digital ad materialsPerformance ManagementOversee and inspire continual KPI improvements toward a business goalMake data-informed investment optimization decisions across platformsAnalyticsProvide regular campaign performance reports on a pre-determined cadence including pacing, KPI trends and optimization highlightsYou are an insights miner, collaborating with account planners to share learnings of the audience, channels, ad creative and market to inform wider multi strategic and tactical planningTechnical QualificationsDegree, diploma, or certificate in digital marketing, data analytics or other relevant areas of study2-3 years experience in digital marketing, platform or relevant areaGoogle, Meta or other platform certifications a benefit but not a requirementStrong analytical, communication and leadership skillsKnowledge of industry trends and standards #J-18808-Ljbffr

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