Marketing and Partnerships Specialist

JLL supports the Whole You, personally and professionally.
JLL is seeking a results-driven Marketing & Partnership Specialist who will build and nurture key external marketing relationships to enhance property visibility and generate increased traffic through strategic partnerships, community engagement, and innovative tourism initiatives.
WHAT YOU’LL BE DOING
Drive external marketing initiatives to enhance property visibility and attract target audiences
Collaborate with Speciality Leasing to look for ways to incorporate revenue opportunities where possible within centre events / programs and partnerships
Develop and implement strategic destination marketing plans to increase traffic and stimulate retailer sales
Build and maintain relationships with travel trade, hospitality partners, and regional tourism organizations
Leverage opportunities for community relations, partnerships, and sponsorships with key local events, charities, and business groups
Coordinate cross-promotional activities between the property and external partners
Prepare and manage contracts for community and third-party partnerships
Represent the property at networking events and industry functions
Develop strategies to increase tourist shopper spending and length of visit
Gather and analyze tourism statistics and research to support marketing and leasing objectives
Plan and facilitate familiarization tours for media, event planners, and tour operators
Design and implement tactical programs aimed at the tourist market
Collaborate with internal teams to ensure partnership initiatives support overall property objectives
Support for marketing programs as required.
WHAT WE’RE LOOKING FOR
Degree in Marketing, Hospitality or related field, or equivalent experience in marketing, tourism, or business development.
3-5 years of relevant professional experience.
Strong organizational and event coordination skills with the ability to manage multiple projects simultaneously and independently.
Ability to meet deadlines and work well under pressure, maintaining accuracy and quality.
Understanding of travel trade industry is considered an asset
Excellent written and oral communication skills
Skilled storyteller with persuasive abilities.
Professional judgment, strong work ethic, and a results-driven attitude.
Strong interest in partnerships and tourism industry
Collaborative and team-oriented with a positive attitude, sense of humor, and resilience.
Ability to work efficiently both independently and as part of a team.
Community business development or sponsorship/revenue generation experience is preferred.
Requirements & Conditions
Domestic travel as required.
Flexible to work weekends and evenings as needed.
This is a business development role with the expectation that approximately 80% of time spent will be out in market networking and meeting with potential partners.
WHAT’S IN IT FOR YOU
Join an industry leader and shape the future of commercial real estate.
Deep investment in cutting-edge technology to power your work.
Comprehensive and competitive benefits plan.
A supportive, caring and diverse work environment designed for your growth and well-being.
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL
- We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.