Digital Analyst
2 weeks ago
VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office
- or wherever we happen to be working from. We are passionate about exceeding expectations, and we thrive on jobs other agencies might find too big, or too difficult, or too fast.
Sound good? Great, here’s who we’re searching for: As a Digital Analyst, your main role will involve the creation and maintenance of marketing dashboards. You'll be the go-to person for resolving any data accuracy issues that may arise. Moreover, your expertise lies in interpreting user behavior through data and providing actionable insights that directly align with VERB’s clients' business objectives.
**What You Will Do**
- Setup and manage tracking and reporting across ongoing digital marketing campaigns while working with technical analytics resources to ensure tracking code is consistently applied and managed
- Create dashboards to deliver standardized reporting for site and campaign performance
- Work directly with cross-functional teams to create relevant marketing channel report and insights
- Proof reports and dashboards for accuracy by comparing against multiple data sources and present data to clients in meaningful and insightful ways
- Monitor and action marketing alerts from analytics tools
**Requirements**:
- 1-2 years of analytics experience
- Post-secondary education in marketing, business, computer science, math, statistics, or equivalent experience
- Demonstrated experience using Data Studio, Tableau or other BI solutions
- Advanced knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, etc.)
- Strong problem-solving skills, highly analytical and detail-oriented, with a passion for digging into data to identify trends, communicate results and propose solutions
- Experience with data segmentation and reporting within Google Analytics and/or Adobe Analytics
**Benefits**
Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.
In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
- 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
- A healthy living account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Remote and flexible work arrangements
- Transit and fitness discounts
- Recreational sports teams
- Learning and development opportunities with a multitude of resources
- Internal recognition programs
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