Content Creator and Community Manager

**About Yumi Organics**

We’re on a mission to make healthy eating _easy, fun, and delicious_ — starting with the most important meal of the day**:breakfast** Founded by a certified nutritionist, Yumi Organics was the first to bring **Overnight Oats** to retail in Canada.

Now, our products are in 4**,000+ stores nationwide** — including Walmart, Loblaws, Metro, Save-On-Foods, and Sobeys — and we’re expanding into the **U.S. and Australia**. We’ve been featured in **Forbes 30 Under 30**, and we’re just getting started.

If you’re excited by brand building, storytelling, and driving real impact in the food space — this is your chance to shine.

**About the Role**

We’re looking for a **creative, trend-savvy Content & Community Creator** who knows how to make content that converts _and_ connects.

You’re equal parts **storyteller, strategist, and social butterfly** — one minute filming a scroll-stopping TikTok, the next collaborating with an influencer, engaging with fans in comments, or crafting an ad that makes people click “add to cart.”

You’ll work closely with our Growth and Marketing teams to produce content that fuels brand love, drives engagement, and amplifies Yumi’s voice across every channel — from social to ads to influencer collabs.

If you’re fluent in hooks, visuals, memes, and A/B testing — and you love using AI tools to create faster, smarter, and bolder — this role was made for you.

What You’ll Be Doing

**Social, Content & Community**
- Create **thumb-stopping video, photo, and copy** for TikTok, Instagram, Meta, YouTube, and Pinterest.
- **Own Yumi’s social presence** — plan, post, and manage our content calendar while keeping our feeds vibrant, timely, and authentic.
- Prepare newsletter and blog content that supports SEO initiatives.
- **Engage with our community** daily: reply to comments and DMs, share UGC, and spark conversations that build brand love.
- Stay ahead of **social and cultural trends**, using them to keep Yumi’s content fun, human, and scroll-worthy.
- Capture and edit short-form lifestyle and behind-the-scenes content that feels organic and relatable.
- Use **AI tools** (ChatGPT, Midjourney, Runway, CapCut, etc.) to brainstorm ideas, enhance workflows, and scale creativity.

**Influencer & Partnership Content**
- Collaborate with influencers, creators, and brand partners to produce **authentic, high-performing content**.
- Source, brief, and coordinate **UGC and influencer content**, ensuring alignment with brand tone and campaign goals.
- Manage **content partnerships** — from co-branded campaigns and giveaways to product seeding and creator collaborations.
- Analyze influencer content performance and community response to refine future collaborations.

**Performance & Ad Creative**
- Partner with the Digital Marketing Growth Manager to create **high-converting ad assets** for Meta, TikTok, and Google.
- A/B test hooks, visuals, and CTAs to improve performance metrics (CTR, ROAS, conversions).
- Use creative data and social insights to evolve content strategy and maximize reach and ROI.

**Campaigns & Brand Initiatives**
- Concept, produce, and publish content for **product launches, promotions, and seasonal campaigns** (e.g., new flavors, back-to-school, holidays).
- Ensure all content reflects current campaign messaging, brand visuals, and Yumi’s personality.

**Retail & Marketing Support**
- Design and update **sell sheets, trade decks, and retail marketing materials** that excite partners.
- Create visuals for **sampling events, in-store activations, and retailer launches** that bring digital buzz to life.

**What You Bring**
- 2-4 years of experience in **content creation, social media, or influencer marketing** (CPG or food industry = big plus).
- A **portfolio** with examples of branded storytelling, short-form video, and conversion-focused content.
- Strong understanding of **social platforms, trends, and creator culture.**:

- Hands-on experience with **influencer partnerships and UGC sourcing.**:

- Proficiency with **Canva, Adobe Suite, CapCut**, and creative **AI tools** (ChatGPT, Midjourney, Runway, etc.).
- Analytical mindset with knowledge of **digital ad performance metrics** (CTR, ROAS, CPC, CPM).
- Killer copywriting instincts, strong aesthetics, and an obsession with detail.
- Self-starter energy — you love testing, learning, and collaborating with passionate people.

Bonus Skills
- Familiarity with **Shopify or CMS platforms** to update creative assets and landing pages.
- Photography or motion design experience.
- Background in **UGC, ambassador, or influencer management.**:

- Passion for **food, wellness, and creativity**.

Why You’ll Love Working at Yumi
- Join a **fast-growing Canadian CPG brand** that’s redefining breakfast.
- Enjoy **creative freedom** to experiment, innovate, and make content that resonates.
- Be part of a **collaborative, high-energy team** that values authenticity and bold ideas.
- See your work everywhere — from TikTok