Pr & Social Media Specialist

1 week ago

Burnaby, Canada Urban Barn Ltd. Full time

**Help people create homes they love**. Join the Urban Barn team as a **PR & Social Media Specialist **at our Home Office located in Burnaby, BC.
- With over 50 retail stores across the country, Urban Barn is a national retail chain offering high-quality furniture and home décor. We’re passionate about making our customers and our employees feel right at home.

Reporting to the Director of Marketing, the PR & Social Media Specialist will oversee all PR and social media initiatives.

**What You’ll Do**
- Create and manage social media strategy, content calendar and campaigns from conception through to publication.
- Develop and manage our Influencer Program to share key promotions, seasonal collections, and artist collaborations.
- Create compelling and on-brand content for Paid Media with key influencers.
- Track, measure and report on analytics for all organic social media platforms on a weekly, monthly and quarterly basis.
- Monitor accounts to ensure activities match project budgets and goals.
- Guide the Customer Care team on best practices for community management and public facing comments.
- Work cross-functionally with product, ecommerce, translation and brand teams.
- Write press releases and pitch media seasonally and for key promotions.
- Develop PR strategies to gain brand and product exposure including events, partnerships and activations.
- Manage external Quebec PR agency to create influencer content, pitch media and host local events.
- Work with the logistics team to facilitate product delivery for influencers, events and media.

**Who You Are**
- Great communicator, able to share creative ideas and collaborate effectively with the team
- Socially savvy, able to represent and advocate for our brand with a strong voice
- You are creative, motivated, and looking to contribute in a meaningful way
- You turn every occasion into an opportunity to build customer loyalty and strengthen brand identity
- Excellent writing, editing and proofreading skills
- Extremely detail-oriented with the ability to multitask and meet tight deadlines

**What You Bring**
- 4 to 6 years experience in the social media space with proven experience delivering successful social programs across platforms
- Strategic understanding of social media marketing and appropriate metrics of success
- Ability to brainstorm and strategize initiatives based on campaign goals and business objectives
- Proven track record developing and implementing social media programs
- Experience running the social media channels for a consumer brand
- Paid Media strategy and best practice knowledge
- A robust media list and connections
- A strong understanding of social media platforms, activities, and best practices
- Degree or diploma in Marketing or related discipline
- Bilingual language skills (French & English) are a definite asset
- Content creation and video editing skills are an asset

**Why Join Urban Barn**:

- We don't just sell home decor, we help furnish life's biggest moments
- Competitive salary
- Group benefits (health, dental, and vision coverage)
- A Group RSP program
- A 40% discount on Urban Barn products
- Opportunities for professional development and advancement
- We offer a fun work environment with a collaborative team that loves to talk design

Urban Barn offers a welcoming environment where inclusion, diversity, and equity are paramount. We are committed to creating and strengthening a culture of respect and openness in all our stores, warehouses, and offices.

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