Paid Media Analyst

2 weeks ago

Toronto, Canada McCann Worldgroup Deutschland GmbH Full time

Are you an ambitious, analytical problem solver with a passion for paid media and performance solutions? Join our dynamic team and take charge of developing, optimizing, and communicating top-tier digital programs. You'll thrive on bringing campaigns to life for our clients and be excited to advance your media career at an agency that champions fresh ideas and creative thinking.

**Key Responsibilities**:

- Ensure flawless setup for digital campaigns using MediaOcean and regularly evaluate campaign performance, proactively optimizing campaigns and developing insightful campaign reports
- Creation and delivery of effective media plan details for paid social campaign efforts across Meta, Twitter, Snapchat, TikTok, LinkedIn, Pinterest and Reddit
- Creation and delivery of effective media plan details for paid search campaign efforts across Google and Bing
- Ability to direct site tagging strategy, and successfully manage lead generation campaigns.
- Educate agency teams and clients on best practices and campaign objective requirements.
- Support meaningful test ideas: soliciting recommendations to client and able to effectively execute and measure
- Drive client growth through data-drive and qualitative recommendations

**Desired Skills & Experience**
- Minimum 1 year of account management, planning, and/or performance media experience. Agency experience strongly preferred.
- Strong working understanding of the Google, Bing and major Social platforms
- Have basic story-telling ability as well as ability to lead virtual and in-person presentations
- Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
- Detail and process oriented, with the ability to multitask and prioritize tasks base on client objectives.
- Excellent written and verbal communication skills
- Experience with ecommerce clients and optimizing strategy to online purchases.

**The Company**
McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

**Notice: Online Hiring Scams**

LI-MC2

**Part of the MW Network**:
**McCann***:
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).

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