Director Paid Media

Join to apply for the Director Paid Media role at VaynerX. VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. What you’ll do: Oversee a team of media buyers/planners, providing leadership, mentorship, vision and technical expertise. Regularly meet to gather feedback, provide counsel, discuss problems or successes, etc. Act as the key contact for client and platform partners, operating as a go-to voice and leader. Lead check-ins with key account and media counterparts to ensure projects are moving ahead, are thoughtful, high quality, and exceed client expectations. Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting. Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients. Collaborate across agency disciplines to craft best‑in‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands. Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases. Provide thought leadership around how the unit of business should be run, setting internal and external expectations on daily business execution. Manage up to senior leadership, communicating the most crucial aspects of a client's business and keeping them abreast of any developments and urgent client needs. Work proactively to bring new/emerging opportunities to clients, pushing the envelope of media excellence. Forge new relationships with clients and ultimately maintain accounts for the well‑being of the immediate team and the larger agency. Work in conjunction with HR to teach, engage, and grow direct reports while fostering a positive work environment. What you’ve got: A minimum of 6+ years of industry experience, working on platform teams with a proven track record of executing sophisticated, large‑scale digital media programs that drove tangible business outcomes. A proven track record of large‑scale media buying proficiency across major paid social, SEM, and other biddable platforms, emphasizing performance/lower‑funnel tactics and channels. Fluency with analytics, attribution, and measurement systems. Ability to lead by example in terms of attention to detail, work ethic, empathy, and professionalism. Passion for today’s digital & mobile consumer and a drive to develop brand‑specific strategies while seeking innovative partners/platforms for new opportunities. Ability to navigate a portfolio of brands within a larger conglomerate or business group, building and strengthening relationships with essential stakeholders. Strong media expertise to guide clients’ marketing goals using syndicated, proprietary, and analyst data. Understanding and adoption of new techniques and technologies relevant to clients’ media strategies. Seniority level Director Employment type Full‑time Job function Marketing and Sales Industry Advertising Services Location: Toronto, Ontario, Canada. Salary: CA$180,000.00 – CA$195,000.00. #J-18808-Ljbffr