Growth Marketing Manager

We’re **Optix,** and we’re helping flex and coworking space operators build smarter, more automated spaces, with better connected communities.

We’re a passionate group of people who support each other to do our best work. We enjoy pour-over coffee, chocolate croissants, and jamming on our vision of changing the way the world works. And now we’re looking for an ambitious Growth Marketing Manager to join our rapidly growing team.

Our platform powers the digital backbone of coworking and flex spaces around the world - uniting automation, CRM, and community engagement tools into one seamless experience. We help our customers create beautiful, integrated, and human-centered workspaces that operate smoothly & efficiently for managers & members alike.

Optix has built its name mostly through word of mouth. We’re ready to accelerate that growth into a scalable, data-driven inbound engine that’s as sophisticated as our software.

The future of work is flexible, and coworking is at the heart of that. If you want to work at the intersection of strategy and storytelling while working in a startup that blends automation with human connection, then this is the place for you.

**The Role: Growth Marketing Manager**:
We’re looking for a **Growth Marketing Manager** who can turn Optix brand awareness into conversion, and experimentation into results.

You’ll own our inbound growth strategy, from optimizing for AI-driven discovery, to developing community engagement. You’ll lead our video and creative initiatives, and manage campaigns that lead to measurable business outcomes.

You’ll collaborate closely with our fractional Marketing Director and a team of freelance creative specialists to design and deliver campaigns that connect, convert, and scale.

This is a hands-on role for someone looking to accelerate their career - who can think strategically, act decisively, and bring new ideas to life fast.

**Requirements**:
**Must-Haves**:

- 4+ years of experience in growth, digital, or full-stack marketing within a B2B SaaS environment
- Proven ability to design, run, and scale marketing experiments that drive significant growth
- Strong grasp of SEO and paid channels (Google, Meta, LinkedIn)
- Excellent writing skills - confident producing newsletters, landing page copy, and beyond
- Analytical and outcome-oriented - you measure your outcomes and habitually base your decisions on data
- Comfortable managing freelancers and balancing multiple projects at once
- A relentless curiosity about how AI is reshaping discovery, search, and brand storytelling
- Based in Vancouver, BC

**Nice-To-Haves**:

- Experience with marketing automation tools (HubSpot, Zapier, or similar)
- Comfort on camera and willingness to participate in early video experiments
- You’ve built something (a side hustle or main hustle) yourself

**What you'll do**:

- Expand our SEO strategy into **AI-first discovery** (AEO / GEO / GSO), ensuring Optix remains visible and relevant across emerging AI search platforms.
- Lead our experiment **video and creative efforts**, from YouTube explainers to short-form storytelling on LinkedIn, TikTok, and Instagram, directing investment towards performance.
- Build and manage Optix’s presence in online **communities** such as Reddit and LinkedIn, building trust, gathering insights, and anchoring this effort in our AI-first discovery strategy.
- Oversee the production of **creative assets** via our team of contractors (ads, whitepapers, paid campaigns and beyond).
- Own and optimize our **inbound funnel** end-to-end - from content and lead capture through to nurture and sales enablement.
- Measure and report performance across all channels, driving iteration and improvement that’s grounded in data.

**Why This Role Matters**:
Optix is at an inflection point: we’ve built a trusted brand, and now need to give it rocket fuel.

You’ll be the connector who combines data, creativity, and automation to attract the right customers, tell the right stories, and build lasting engagement.

Your work will define how a global SaaS company grows in a new era of AI-driven marketing - and with plans as ambitious as ours your ideas will have room to run.

**Benefits**

**We take care of our teammates**:
This is a unique opportunity to join a rapidly growing technology startup. Taking care of our team on this journey is a priority. We offer:

- Competitive salary compensation
- Employee Stock Option Plan offering
- Excellent health and dental coverage program provided by Sunlife
- Mission-driven workplace experience with a positive, collaborative and supportive team culture
- Personal and professional growth opportunities
- Healthy snacks and locally roasted coffee - slow pour is our jam
- Team lunches and activities that allow us to reconnect as a team
- Annual health and fitness credit
- A beautiful, waterfront Gastown office and a flexible hybrid workplace plan.